Related papers: Choice-Aware User Engagement Modeling andOptimizat…
In this paper, we present computational models to predict Twitter users' attitude towards a specific brand through their personal and social characteristics. We also predict their likelihood to take different actions based on their…
Multiview representation learning of data can help construct coherent and contextualized users' representations on social media. This paper suggests a joint embedding model, incorporating users' social and textual information to learn…
In information-rich environments, the competition for users' attention leads to a flood of content from which people often find hard to sort out the most relevant and useful pieces. Using Twitter as a case study, we applied an attention…
Twitter, a microblogging service, has evolved into a powerful communication platform with millions of active users who generate immense volume of microposts on a daily basis. To facilitate effective categorization and easy search, users…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…
In this work we propose a novel representation learning model which computes semantic representations for tweets accurately. Our model systematically exploits the chronologically adjacent tweets ('context') from users' Twitter timelines for…
In a pre-registered algorithmic audit, we found that, relative to a reverse-chronological baseline, Twitter's engagement-based ranking algorithm amplifies emotionally charged, out-group hostile content that users say makes them feel worse…
Social media users post content on various topics. A defining feature of social media is that other users can provide feedback -- called community feedback -- to their content in the form of comments, replies, and retweets. We hypothesize…
Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be…
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…
Recommender systems constitute the core engine of most social network platforms nowadays, aiming to maximize user satisfaction along with other key business objectives. Twitter is no exception. Despite the fact that Twitter data has been…
Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…
User response to contributed content in online social media depends on many factors. These include how the site lays out new content, how frequently the user visits the site, how many friends the user follows, how active these friends are,…
On social media platforms, the act of predicting reposting is seen as a challenging issue related to Short Message Services (SMS). This study examines the issue of predicting picture reposting in SMS and forecasts users' behavior in sharing…
What tweet features are associated with higher effectiveness in tweets? Through the mining of 122 million engagements of 2.5 million original tweets, we present a systematic review of tweet time, entities, composition, and user account…
In this paper we model user behaviour in Twitter to capture the emergence of trending topics. For this purpose, we first extensively analyse tweet datasets of several different events. In particular, for these datasets, we construct and…
During broadcast events such as the Superbowl, the U.S. Presidential and Primary debates, etc., Twitter has become the de facto platform for crowds to share perspectives and commentaries about them. Given an event and an associated…
With over 500 million tweets posted per day, in Twitter, it is difficult for Twitter users to discover interesting content from the deluge of uninteresting posts. In this work, we present a novel, explainable, topical recommendation system,…
Twitter, one of the biggest and most popular microblogging Websites, has evolved into a powerful communication platform which allows millions of active users to generate huge volume of microposts and queries on a daily basis. To accommodate…
Automatically associating social media posts with topics is an important prerequisite for effective search and recommendation on many social media platforms. However, topic classification of such posts is quite challenging because of (a) a…