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Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit manner. These implicit methods may lead to a sub-optimized…

Artificial Intelligence · Computer Science 2021-05-18 Feng Li , Bencheng Yan , Qingqing Long , Pengjie Wang , Wei Lin , Jian Xu , Bo Zheng

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

Information Retrieval · Computer Science 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the…

Information Retrieval · Computer Science 2014-07-29 Yuyu Zhang , Hanjun Dai , Chang Xu , Jun Feng , Taifeng Wang , Jiang Bian , Bin Wang , Tie-Yan Liu

Click-Through Rate (CTR) prediction is one of the main tasks of the recommendation system, which is conducted by a user for different items to give the recommendation results. Cross-domain CTR prediction models have been proposed to…

Information Retrieval · Computer Science 2023-05-23 Menglin Kong , Muzhou Hou , Shaojie Zhao , Feng Liu , Ri Su , Yinghao Chen

Session-based recommendation (SBR) is a challenging task, which aims at recommending next items based on anonymous interaction sequences. Despite the superior performance of existing methods for SBR, there are still several limitations: (i)…

Information Retrieval · Computer Science 2022-01-03 Qi Shen , Shixuan Zhu , Yitong Pang , Yiming Zhang , Zhihua Wei

Click-through rate (CTR) prediction models estimates the probability of a user-item click by modeling interactions across a vast feature space. A fundamental yet often overlooked challenge is the inherent heterogeneity of these features:…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Moyu Zhang , Chaofan Fan , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Query intent classification is an essential module for customers to find desired products on the e-commerce application quickly. Most existing query intent classification methods rely on the users' click behavior as a supervised signal to…

Computation and Language · Computer Science 2024-08-06 Chunyuan Yuan , Ming Pang , Zheng Fang , Xue Jiang , Changping Peng , Zhangang Lin

Multi-behavior recommendation (MBR) has garnered growing attention recently due to its ability to mitigate the sparsity issue by inferring user preferences from various auxiliary behaviors to improve predictions for the target behavior.…

Information Retrieval · Computer Science 2024-12-20 Yabo Yin , Xiaofei Zhu , Wenshan Wang , Yihao Zhang , Pengfei Wang , Yixing Fan , Jiafeng Guo

Sequential user behavior modeling is pivotal for Click-Through Rate (CTR) prediction yet is hindered by three intrinsic bottlenecks: (1) the "Attention Sink" phenomenon, where standard Softmax compels the model to allocate probability mass…

Information Retrieval · Computer Science 2026-01-15 Shenqiang Ke , Jianxiong Wei , Qingsong Hua

Recently, Graph Convolutional Network (GCN) has become a novel state-of-art for Collaborative Filtering (CF) based Recommender Systems (RS). It is a common practice to learn informative user and item representations by performing embedding…

Information Retrieval · Computer Science 2024-05-08 Yinan Zhang , Pei Wang , Congcong Liu , Xiwei Zhao , Hao Qi , Jie He , Junsheng Jin , Changping Peng , Zhangang Lin , Jingping Shao

Leveraging network information for predictive modeling has become widespread in many domains. Within the realm of referral and targeted marketing, influencer detection stands out as an area that could greatly benefit from the incorporation…

Social and Information Networks · Computer Science 2024-09-11 Elena Tiukhova , Emiliano Penaloza , María Óskarsdóttir , Bart Baesens , Monique Snoeck , Cristián Bravo

The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…

Information Retrieval · Computer Science 2023-07-17 Qi-Wei Wang , Hongyu Lu , Yu Chen , Da-Wei Zhou , De-Chuan Zhan , Ming Chen , Han-Jia Ye

Historical behaviors have shown great effect and potential in various prediction tasks, including recommendation and information retrieval. The overall historical behaviors are various but noisy while search behaviors are always sparse.…

Information Retrieval · Computer Science 2023-10-11 Tong Guo , Xuanping Li , Haitao Yang , Xiao Liang , Yong Yuan , Jingyou Hou , Bingqing Ke , Chao Zhang , junlin He , Shunyu Zhang , Enyun Yu , Wenwu

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow…

Information Retrieval · Computer Science 2024-10-30 Yuening Wang , Man Chen , Yaochen Hu , Wei Guo , Yingxue Zhang , Huifeng Guo , Yong Liu , Mark Coates

Network completion is a harder problem than link prediction because it does not only try to infer missing links but also nodes. Different methods have been proposed to solve this problem, but few of them employed structural information -…

Machine Learning · Computer Science 2022-08-09 Zhang Zhang , Ruyi Tao , Yongzai Tao , Mingze Qi , Jiang Zhang

User behavior sequences in modern recommendation systems exhibit significant length heterogeneity, ranging from sparse short-term interactions to rich long-term histories. While longer sequences provide more context, we observe that…

Artificial Intelligence · Computer Science 2026-01-28 Zhicheng Zhang , Zhaocheng Du , Jieming Zhu , Jiwei Tang , Fengyuan Lu , Wang Jiaheng , Song-Li Wu , Qianhui Zhu , Jingyu Li , Hai-Tao Zheng , Zhenhua Dong

Generative models are increasingly being explored in click-through rate (CTR) prediction field to overcome the limitations of the conventional discriminative paradigm, which rely on a simple binary classification objective. However,…

Information Retrieval · Computer Science 2025-11-19 Moyu Zhang , Yujun Jin , Yun Chen , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Recommender systems are widely used in various real-world applications, but they often encounter the persistent challenge of the user cold-start problem. Cross-domain recommendation (CDR), which leverages user interactions from one domain…

Information Retrieval · Computer Science 2025-02-13 Hourun Li , Yifan Wang , Zhiping Xiao , Jia Yang , Changling Zhou , Ming Zhang , Wei Ju

Click-through data has proven to be a valuable resource for improving search-ranking quality. Search engines can easily collect click data, but biases introduced in the data can make it difficult to use the data effectively. In order to…

Machine Learning · Computer Science 2020-02-13 Yingcheng Sun , Richard Kolacinski , Kenneth Loparo

Online groups have become increasingly prevalent, providing users with space to share experiences and explore interests. Therefore, user-centric group discovery task, i.e., recommending groups to users can help both users' online…

Information Retrieval · Computer Science 2023-08-11 Xixi Wu , Yun Xiong , Yao Zhang , Yizhu Jiao , Jiawei Zhang