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Sponsored search adopts generalized second price (GSP) auction mechanism which works on the concept of pay per click which is most commonly used for the allocation of slots in the searched page. Two main aspects associated with GSP are the…

Information Retrieval · Computer Science 2014-03-26 Rahul Gupta , Gitansh Khirbat , Sanjay Singh

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise…

Information Retrieval · Computer Science 2025-09-22 Weijiang Lai , Beihong Jin , Yapeng Zhang , Yiyuan Zheng , Rui Zhao , Jian Dong , Jun Lei , Xingxing Wang

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…

Machine Learning · Statistics 2018-09-14 Guorui Zhou , Chengru Song , Xiaoqiang Zhu , Ying Fan , Han Zhu , Xiao Ma , Yanghui Yan , Junqi Jin , Han Li , Kun Gai

In this work, we aim to learn multi-level user intents from the co-interacted patterns of items, so as to obtain high-quality representations of users and items and further enhance the recommendation performance. Towards this end, we…

Information Retrieval · Computer Science 2021-10-29 Wei Yinwei , Wang Xiang , He Xiangnan , Nie Liqiang , Rui Yong , Chua Tat-Seng

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

Machine Learning · Computer Science 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Data sparsity, that is a common problem in neighbor-based collaborative filtering domain, usually complicates the process of item recommendation. This problem is more serious in collaborative ranking domain, in which calculating the users…

Social and Information Networks · Computer Science 2017-02-01 Bita Shams , Saman Haratizadeh

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…

Information Retrieval · Computer Science 2023-11-09 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Ning Gu

Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen

Inspired by the fact that spreading and collecting information through the Internet becomes the norm, more and more people choose to post for-profit contents (images and texts) in social networks. Due to the difficulty of network censors,…

Computer Vision and Pattern Recognition · Computer Science 2021-04-01 Lu Zhang , Jian Zhang , Zhibin Li , Jingsong Xu

In Location-Based Services, Point-Of-Interest(POI) recommendation plays a crucial role in both user experience and business opportunities. Graph neural networks have been proven effective in providing personalized POI recommendation…

Information Retrieval · Computer Science 2023-10-25 Shaohua Liu , Yu Qi , Gen Li , Mingjian Chen , Teng Zhang , Jia Cheng , Jun Lei

Recent advancements in session-based recommendation models using deep learning techniques have demonstrated significant performance improvements. While they can enhance model sophistication and improve the relevance of recommendations, they…

Machine Learning · Computer Science 2024-11-15 Bhavtosh Rath , Pushkar Chennu , David Relyea , Prathyusha Kanmanth Reddy , Amit Pande

Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…

Information Retrieval · Computer Science 2021-08-11 Qiwei Chen , Changhua Pei , Shanshan Lv , Chao Li , Junfeng Ge , Wenwu Ou

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

In recent years, much research effort on recommendation has been devoted to mining user behaviors, i.e., collaborative filtering, along with the general information which describes users or items, e.g., textual attributes, categorical…

Information Retrieval · Computer Science 2020-03-10 Yu Zheng , Chen Gao , Xiangnan He , Yong Li , Depeng Jin

Deep Interest Network (DIN) is a state-of-the-art model which uses attention mechanism to capture user interests from historical behaviors. User interests intuitively follow a hierarchical pattern such that users generally show interests…

Information Retrieval · Computer Science 2020-05-28 Weinan Xu , Hengxu He , Minshi Tan , Yunming Li , Jun Lang , Dongbai Guo
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