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Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

In contemporary e-commerce platforms, search result pages display two types of items: ad items and organic items. Ad items are determined through an advertising auction system, while organic items are selected by a recommendation system.…

Computer Science and Game Theory · Computer Science 2025-12-01 Nan An , Weian Li , Qi Qi , Liang Zhang

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

Ranking product recommendations to optimize for a high click-through rate (CTR) or for high conversion, such as add-to-cart rate (ACR) and Order-Submit-Rate (OSR, view-to-purchase conversion) are standard practices in e-commerce. Optimizing…

Information Retrieval · Computer Science 2025-08-15 Michael Weiss , Robert Rosenbach , Christian Eggenberger

Conversational recommender systems (CRS) aim to timely trace the dynamic interests of users through dialogues and generate relevant responses for item recommendations. Recently, various external knowledge bases (especially knowledge graphs)…

Artificial Intelligence · Computer Science 2023-07-21 Wendi Li , Wei Wei , Xiaoye Qu , Xian-Ling Mao , Ye Yuan , Wenfeng Xie , Dangyang Chen

Calibration is a basic property for prediction systems, and algorithms for achieving it are well-studied in both statistics and machine learning. In many applications, however, the predictions are used to make decisions that select which…

Computer Science and Game Theory · Computer Science 2012-11-19 H. Brendan McMahan , Omkar Muralidharan

A combinatorial recommender (CR) system feeds a list of items to a user at a time in the result page, in which the user behavior is affected by both contextual information and items. The CR is formulated as a combinatorial optimization…

Information Retrieval · Computer Science 2022-07-28 Xin Zhao , Zhiwei Fang , Yuchen Guo , Jie He , Wenlong Chen , Changping Peng

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

Machine Learning · Statistics 2018-09-10 Yuan Yuan , Xiaojing Dong , Chen Dong , Yiwen Sun , Zhenyu Yan , Abhishek Pani

Pretrained contextualized embeddings are powerful word representations for structured prediction tasks. Recent work found that better word representations can be obtained by concatenating different types of embeddings. However, the…

Computation and Language · Computer Science 2021-06-02 Xinyu Wang , Yong Jiang , Nguyen Bach , Tao Wang , Zhongqiang Huang , Fei Huang , Kewei Tu

Tree ensemble models such as random forests and boosted trees are among the most widely used and practically successful predictive models in applied machine learning and business analytics. Although such models have been used to make…

Optimization and Control · Mathematics 2019-10-11 Velibor V. Mišić

On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads…

Information Retrieval · Computer Science 2018-04-25 Su Yan , Wei Lin , Tianshu Wu , Daorui Xiao , Xu Zheng , Bo Wu , Kaipeng Liu

Research on holistic Automated Essay Scoring (AES) is long-dated; yet, there is a notable lack of attention for assessing essays according to individual traits. In this work, we propose TRATES, a novel trait-specific and rubric-based…

Computation and Language · Computer Science 2025-06-03 Sohaila Eltanbouly , Salam Albatarni , Tamer Elsayed

Trustworthy Artificial Intelligence solutions are essential in today's data-driven applications, prioritizing principles such as robustness, safety, transparency, explainability, and privacy among others. This has led to the emergence of…

Machine Learning · Computer Science 2024-04-04 Alberto Argente-Garrido , Cristina Zuheros , M. Victoria Luzón , Francisco Herrera

In online advertising, advertising text plays a critical role in attracting user engagement and driving advertiser value. Existing industrial systems typically follow a two-stage paradigm, where candidate texts are first generated and…

Artificial Intelligence · Computer Science 2026-02-13 Jinfang Wang , Jiajie Liu , Jianwei Wu , Ziqin Luo , Zhen Chen , Chunlei Li , Biao Han , Tao Deng , Yi Li , Shuanglong Li , Lin Liu

Transformer encoding networks have been proved to be a powerful tool of understanding natural languages. They are playing a critical role in native ads service, which facilitates the recommendation of appropriate ads based on user's web…

Information Retrieval · Computer Science 2021-04-23 Junhan Yang , Zheng Liu , Bowen Jin , Jianxun Lian , Defu Lian , Akshay Soni , Eun Yong Kang , Yajun Wang , Guangzhong Sun , Xing Xie

Policy gradient reinforcement learning (RL) algorithms have achieved impressive performance in challenging learning tasks such as continuous control, but suffer from high sample complexity. Experience replay is a commonly used approach to…

Machine Learning · Statistics 2020-02-19 Saad Mohamad , Giovanni Montana

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two…

Information Retrieval · Computer Science 2021-06-09 Wei Guo , Rong Su , Renhao Tan , Huifeng Guo , Yingxue Zhang , Zhirong Liu , Ruiming Tang , Xiuqiang He

Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…

Information Retrieval · Computer Science 2024-12-04 Xiaohan Yu , Li Zhang , Chong Chen

Recommendation systems are a core feature of social media companies with their uses including recommending organic and promoted contents. Many modern recommendation systems are split into multiple stages - candidate generation and heavy…

Although advancements in deep learning have significantly enhanced the recommendation accuracy of deep recommendation models, these methods still suffer from low recommendation efficiency. Recently proposed tree-based deep recommendation…

Information Retrieval · Computer Science 2026-01-29 Ze Liu , Jin Zhang , Chao Feng , Defu Lian , Jie Wang , Enhong Chen
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