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A success factor for modern companies in the age of Digital Marketing is to understand how customers think and behave based on their online shopping patterns. While the conventional method of gathering consumer insights through…

Machine Learning · Computer Science 2020-10-07 Sohini Roychowdhury , Wenxi Li , Ebrahim Alareqi , Akhilesh Pandita , Ao Liu , Joakim Soderberg

Consumer spending accounts for a large fraction of the US economic activity. Increasingly, consumer activity is moving to the web, where digital traces of shopping and purchases provide valuable data about consumer behavior. We analyze…

Social and Information Networks · Computer Science 2015-12-16 Farshad Kooti , Kristina Lerman , Luca Maria Aiello , Mihajlo Grbovic , Nemanja Djuric , Vladan Radosavljevic

E-commerce web applications are almost ubiquitous in our day to day life, however as useful as they are, most of them have little to no adaptation to user needs, which in turn can cause both lower conversion rates as well as unsatisfied…

Information Retrieval · Computer Science 2019-05-30 Mihai Cristian Pîrvu , Alexandra Anghel

The majority of existing recommender systems rely on user ratings, which are limited by the lack of user collaboration and the sparsity problem. To address these issues, this study proposes a behavior-based recommender system that leverages…

Information Retrieval · Computer Science 2024-03-28 Reza Barzegar Nozari , Mahdi Divsalar , Sepehr Akbarzadeh Abkenar , Mohammadreza Fadavi Amiri , Ali Divsalar

The popularity of e-commerce platforms continues to grow. Being able to understand, and predict customer behavior is essential for customizing the user experience through personalized result presentations, recommendations, and special…

Information Retrieval · Computer Science 2020-12-17 Mariya Hendriksen , Ernst Kuiper , Pim Nauts , Sebastian Schelter , Maarten de Rijke

The widespread adoption of online courses opens opportunities for the analysis of learner behaviour and for the optimisation of web-based material adapted to observed usage. Here we introduce a mathematical framework for the analysis of…

Social and Information Networks · Computer Science 2019-07-17 Robert L. Peach , Sophia N. Yaliraki , David Lefevre , Mauricio Barahona

This paper presents a novel approach to predicting buying intent and product demand in e-commerce settings, leveraging a Deep Q-Network (DQN) inspired architecture. In the rapidly evolving landscape of online retail, accurate prediction of…

Machine Learning · Computer Science 2025-06-24 Aditi Madhusudan Jain

Predicting future consumer behaviour is one of the most challenging problems for large scale retail firms. Accurate prediction of consumer purchase pattern enables better inventory planning and efficient personalized marketing strategies.…

Machine Learning · Computer Science 2020-10-15 Ankur Verma

With the development of e-commerce, many products are now being sold worldwide, and manufacturers are eager to obtain a better understanding of customer behavior in various regions. To achieve this goal, most previous efforts have focused…

Computers and Society · Computer Science 2016-10-04 Qingqing Zhou , Rui Xia , Chengzhi Zhang

This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…

Information Retrieval · Computer Science 2021-12-06 Simone Borg Bruun

Understanding customer behavior in retail stores plays a crucial role in improving customer satisfaction by adding personalized value to services. Behavior analysis reveals both general and detailed patterns in the interaction of customers…

The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…

Computers and Society · Computer Science 2012-12-27 Soroosh Nalchigar , Ingmar Weber

Leveraging the power of increasing amounts of data to analyze customer base for attracting and retaining the most valuable customers is a major problem facing companies in this information age. Data mining technologies extract hidden…

Machine Learning · Computer Science 2012-01-10 Siavash Emtiyaz , MohammadReza Keyvanpour

Navigation behaviour can be considered as one of the most crucial aspects of user behaviour in an electronic commerce environment, which is very good indicator of user's interests either in the process of browsing or purchasing. Revealing…

Social and Information Networks · Computer Science 2017-01-09 Vesna Kumbaroska , Pece Mitrevski

The analysis of sales information, is a vital step in designing an effective marketing strategy. This work proposes a novel approach to analyse the shopping behaviour of customers to identify their purchase patterns. An extended version of…

Computers and Society · Computer Science 2025-03-04 Earnest Paul Ijjina , Aniruddha Srinivas Joshi , Goutham Kanahasabai , Keerthi Priyanka P

Session data has been widely used for understanding user's behavior in e-commerce. Researchers are trying to leverage session data for different tasks, such as purchase intention prediction, remaining length prediction, recommendation,…

Information Retrieval · Computer Science 2024-03-06 Zixuan Li , Lizi Liao , Yunshan Ma , Tat-Seng Chua

It is of high interest for a company to identify customers expected to bring the largest profit in the upcoming period. Knowing as much as possible about each customer is crucial for such predictions. However, their demographic data,…

Machine Learning · Computer Science 2018-03-30 Jelena Stojanovic , Djordje Gligorijevic , Zoran Obradovic

Recently, peoples awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasing behaviour. Retail companies are pressed with the need to…

Machine Learning · Computer Science 2024-02-07 Jeen Mary John , Olamilekan Shobayo , Bayode Ogunleye

This paper takes a deep learning approach to understand consumer credit risk when e-commerce platforms issue unsecured credit to finance customers' purchase. The "NeuCredit" model can capture both serial dependences in multi-dimensional…

Risk Management · Quantitative Finance 2019-06-06 Di Wang , Qi Wu , Wen Zhang

We propose a new efficient online algorithm to learn the parameters governing the purchasing behavior of a utility maximizing buyer, who responds to prices, in a repeated interaction setting. The key feature of our algorithm is that it can…

Machine Learning · Statistics 2018-03-07 Debjyoti Saharoy , Theja Tulabandhula
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