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Influence diffusion and influence maximization in large-scale online social networks (OSNs) have been extensively studied, because of their impacts on enabling effective online viral marketing. Existing studies focus on social networks with…

Social and Information Networks · Computer Science 2012-12-04 Yanhua Li , Wei Chen , Yajun Wang , Zhi-Li Zhang

The Influence Maximization problem under the Independent Cascade model (IC) is considered. The problem asks for a minimal set of vertices to serve as "seed set" from which a maximum influence propagation is expected. New seed-set selection…

Social and Information Networks · Computer Science 2024-01-02 Faisal N. Abu-Khzam , Ghinwa Bou Matar , Sergio Thoumi

Information spread through social networks is ubiquitous. Influence maximiza- tion (IM) algorithms aim to identify individuals who will generate the greatest spread through the social network if provided with information, and have been…

Machine Learning · Statistics 2023-05-16 Octavio Mesner , Elizaveta Levina , Ji Zhu

In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential…

Physics and Society · Physics 2017-03-16 Sen Pei , Xian Teng , Jeffrey Shaman , Flaviano Morone , Hernán A. Makse

There has been significant interest in the networking community on the impact of cascade effects on the diffusion of networking technology upgrades in the Internet. Thinking of the global Internet as a graph, where each node represents an…

Social and Information Networks · Computer Science 2015-03-20 Sharon Goldberg , Zhenming Liu

Given a graph $G$, a community structure $\mathcal{C}$, and a budget $k$, the fair influence maximization problem aims to select a seed set $S$ ($|S|\leq k$) that maximizes the influence spread while narrowing the influence gap between…

Data Structures and Algorithms · Computer Science 2023-11-23 Xiaobin Rui , Zhixiao Wang , Jiayu Zhao , Lichao Sun , Wei Chen

Identifying super-spreaders can be framed as a subtask of the influence maximisation problem. It seeks to pinpoint agents within a network that, if selected as single diffusion seeds, disseminate information most effectively. Multilayer…

Social and Information Networks · Computer Science 2025-10-27 Michał Czuba , Mateusz Stolarski , Adam Piróg , Piotr Bielak , Piotr Bródka

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with…

Social and Information Networks · Computer Science 2024-05-16 Wenfeng Shi , Tianlong Fan , Shuqi Xu , Rongmei Yang , Linyuan Lü

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to…

Social and Information Networks · Computer Science 2017-08-08 Jing Tang , Xueyan Tang , Junsong Yuan

Influence maximization--the problem of identifying a subset of k influential seeds (vertices) in a network--is a classical problem in network science with numerous applications. The problem is NP-hard, but there exist efficient polynomial…

Distributed, Parallel, and Cluster Computing · Computer Science 2024-08-21 Reet Barik , Wade Cappa , S M Ferdous , Marco Minutoli , Mahantesh Halappanavar , Ananth Kalyanaraman

Many phenomena in real world social networks are interpreted as spread of influence between activated and non-activated network elements. These phenomena are formulated by combinatorial graphs, where vertices represent the elements and…

Discrete Mathematics · Computer Science 2024-03-01 Siavash Askari , Manouchehr Zaker

While social networks are widely used as a media for information diffusion, attackers can also strategically employ analytical tools, such as influence maximization, to maximize the spread of adversarial content through the networks. We…

Social and Information Networks · Computer Science 2020-11-04 Feiran Jia , Kai Zhou , Charles Kamhoua , Yevgeniy Vorobeychik

Identifying the most influential nodes in information networks has been the focus of many research studies. This problem has crucial applications in various contexts, such as controlling the propagation of viruses or rumours in real-world…

Social and Information Networks · Computer Science 2022-08-30 Ahmad Asgharian Rezaei , Justin Munoz , Mahdi Jalili , Hamid Khayyam

The problem of finding optimal set of users for influencing others in the social network has been widely studied. Because it is NP-hard, some heuristics were proposed to find sub-optimal solutions. Still, one of the commonly used assumption…

Social and Information Networks · Computer Science 2014-11-24 Radosław Michalski , Tomasz Kajdanowicz , Piotr Bródka , Przemysław Kazienko

Recently, online social networks have become major battlegrounds for political campaigns, viral marketing, and the dissemination of news. As a consequence, ''bad actors'' are increasingly exploiting these platforms, becoming a key challenge…

Social and Information Networks · Computer Science 2019-01-09 Sourav Medya , Arlei Silva , Ambuj Singh

Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…

Neural and Evolutionary Computing · Computer Science 2021-05-03 Kateryna Konotopska , Giovanni Iacca

The problem of maximizing information diffusion, given a certain budget expressed in terms of the number of seed nodes, is an important topic in social networks research. Existing literature focuses on single phase diffusion where all seed…

Social and Information Networks · Computer Science 2017-06-26 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread,…

Social and Information Networks · Computer Science 2020-08-21 Alessio Arleo , Walter Didimo , Giuseppe Liotta , Silvia Miksch , Fabrizio Montecchiani

We propose a distributionally robust model for the influence maximization problem. Unlike the classic independent cascade model \citep{kempe2003maximizing}, this model's diffusion process is adversarially adapted to the choice of seed set.…

Social and Information Networks · Computer Science 2022-02-23 Louis Chen , Divya Padmanabhan , Chee Chin Lim , Karthik Natarajan