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In this paper, we study the problem of robust influence maximization in the independent cascade model under a hyperparametric assumption. In social networks users influence and are influenced by individuals with similar characteristics and…

Machine Learning · Computer Science 2019-05-14 Dimitris Kalimeris , Gal Kaplun , Yaron Singer

We study the power of fractional allocations of resources to maximize influence in a network. This work extends in a natural way the well-studied model by Kempe, Kleinberg, and Tardos (2003), where a designer selects a (small) seed set of…

Computer Science and Game Theory · Computer Science 2014-01-31 Erik D. Demaine , MohammadTaghi Hajiaghayi , Hamid Mahini , David L. Malec , S. Raghavan , Anshul Sawant , Morteza Zadimoghadam

We study the problem of robust influence maximization in dynamic diffusion networks. In line with recent works, we consider the scenario where the network can undergo insertion and removal of nodes and edges, in discrete time steps, and the…

Databases · Computer Science 2024-12-17 Arkaprava Saha , Bogdan Cautis , Xiaokui Xiao , Laks V. S. Lakshmanan

Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to user's privacy concern, overwhelming network scale etc., it is hard to target…

Social and Information Networks · Computer Science 2020-10-06 Chen Feng , Luoyi Fu , Bo Jiang , Haisong Zhang , Xinbing Wang , Feilong Tang , Guihai Chen

Identifying influential nodes is crucial in social network analysis. Existing methods often neglect local opinion leader tendencies, resulting in overlapping influence ranges for seed nodes. Furthermore, approaches based on vanilla graph…

Social and Information Networks · Computer Science 2025-08-15 Ronghua Lin , Runbin Yao , Yijia Wang , Junjie Lin , Zhengyang Wu , Yong Tang

The problem of Profit Maximization asks to choose a limited number of influential users from a given social network such that the initial activation of these users maximizes the profit earned at the end of the diffusion process. This…

Social and Information Networks · Computer Science 2026-02-03 Poonam Sharma , Suman Banerjee

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Huawei Shen , Junming Huang , Guoqing Zhang , Xueqi Cheng

Seeding strategies for influence maximization in social networks have been studied for more than a decade. They have mainly relied on the activation of all resources (seeds) simultaneously in the beginning; yet, it has been shown that…

Social and Information Networks · Computer Science 2017-09-15 Jarosław Jankowski , Piotr Bródka , Radosław Michalski , Przemysław Kazienko

Cascade processes are responsible for many important phenomena in natural and social sciences. Simple models of irreversible dynamics on graphs, in which nodes activate depending on the state of their neighbors, have been successfully…

Disordered Systems and Neural Networks · Physics 2013-09-16 Fabrizio Altarelli , Alfredo Braunstein , Luca Dall'Asta , Riccardo Zecchina

We study fairness in social influence maximization, whereby one seeks to select seeds that spread a given information throughout a network, ensuring balanced outreach among different communities (e.g. demographic groups). In the literature,…

Social and Information Networks · Computer Science 2025-01-31 Shubham Chowdhary , Giulia De Pasquale , Nicolas Lanzetti , Ana-Andreea Stoica , Florian Dorfler

Influence maximization (IM) is a combinatorial problem of identifying a subset of nodes called the seed nodes in a network (graph), which when activated, provide a maximal spread of influence in the network for a given diffusion model and a…

Machine Learning · Computer Science 2022-05-31 Sai Munikoti , Balasubramaniam Natarajan , Mahantesh Halappanavar

We study the spread of influence in a social network based on the Linear Threshold model. We derive an analytical expression for evaluating the expected size of the eventual influenced set for a given initial set, using the probability of…

Other Computer Science · Computer Science 2010-02-09 Srinivasan Venkatramanan , Anurag Kumar

A widely studied model of influence diffusion in social networks represents the network as a graph $G=(V,E)$ with an influence threshold $t(v)$ for each node. Initially the members of an initial set $S\subseteq V$ are influenced. During…

Data Structures and Algorithms · Computer Science 2018-07-19 Gennaro Cordasco , Luisa Gargano , Joseph Peters , Adele Anna Rescigno , Ugo Vaccaro

The spread of influence in social networks is studied in two main categories: the progressive model and the non-progressive model (see e.g. the seminal work of Kempe, Kleinberg, and Tardos in KDD 2003). While the progressive models are…

Social and Information Networks · Computer Science 2011-08-03 MohammadAmin Fazli , Mohammad Ghodsi , Jafar Habibi , Pooya Jalaly Khalilabadi , Vahab Mirrokni , Sina Sadeghian Sadeghabad

Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…

Social and Information Networks · Computer Science 2020-04-09 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…

Social and Information Networks · Computer Science 2025-07-08 Marina Lin , Laura P. Schaposnik , Raina Wu

We consider a ubiquitous scenario in the study of Influence Maximization (IM), in which there is limited knowledge about the topology of the diffusion network. We set the IM problem in a multi-round diffusion campaign, aiming to maximize…

Machine Learning · Computer Science 2024-06-19 Yuting Feng , Vincent Y. F. Tan , Bogdan Cautis

Given a network represented by a graph $G=(V,E)$, we consider a dynamical process of influence diffusion in $G$ that evolves as follows: Initially only the nodes of a given $S\subseteq V$ are influenced; subsequently, at each round, the set…

Data Structures and Algorithms · Computer Science 2016-10-13 Gennaro Cordasco , Luisa Gargano , Marco Mecchia , Adele A. Rescigno , Ugo Vaccaro

In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-11 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci