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We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in…
Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…
Given a social network with diffusion probabilities as edge weights and an integer k, which k nodes should be chosen for initial injection of information to maximize influence in the network? This problem is known as Target Set Selection in…
We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…
Fairness in influence maximization has been a very active research topic recently. Most works in this context study the question of how to find seeding strategies (deterministic or probabilistic) such that nodes or communities in the…
We study the power of fractional allocations of resources to maximize influence in a network. This work extends in a natural way the well-studied model by Kempe, Kleinberg, and Tardos (2003), where a designer selects a (small) seed set of…
Influence Maximization (IM) is vital in viral marketing and biological network analysis for identifying key influencers. Given its NP-hard nature, approximate solutions are employed. This paper addresses scalability challenges in scale-out…
How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…
Influence propagation in social networks is a central problem in modern social network analysis, with important societal applications in politics and advertising. A large body of work has focused on cascading models, viral marketing, and…
Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However,…
Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…
In this paper, we study the Cost-aware Target Viral Marketing (CTVM) problem, a generalization of Influence Maximization (IM). CTVM asks for the most cost-effective users to influence the most relevant users. In contrast to the vast…
This paper studies the problem of optimally allocating treatments in the presence of spillover effects, using information from a (quasi-)experiment. I introduce a method that maximizes the sample analog of average social welfare when…
Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…
Influence maximization (IM) is one of the most important problems in social network analysis. Its objective is to find a given number of seed nodes that maximize the spread of information through a social network. Since it is an NP-hard…
Influence Maximization (IM), that seeks a small set of key users who spread the influence widely into the network, is a core problem in multiple domains. It finds applications in viral marketing, epidemic control, and assessing cascading…
The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…
We study fair division of indivisible goods in a single-parameter environment. In particular, we develop truthful social welfare maximizing mechanisms for fairly allocating indivisible goods. Our fairness guarantees are in terms of solution…
Motivated by online social networks that are linked together through overlapping users, we study the influence maximization problem on a multiplex, with each layer endowed with its own model of influence diffusion. This problem is a novel…
Online social network has been one of the most important platforms for viral marketing. Most of existing researches about diffusion of adoptions of new products on networks are about one diffusion. That is, only one piece of information…