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In the present work, we study the advertising competition of several marketing campaigns who need to determine how many resources to allocate to potential customers to advertise their products through direct marketing while taking into…

Computer Science and Game Theory · Computer Science 2016-08-10 Antonia Masucci , Alonso Silva

The emergence of online social networks has greatly facilitated the diffusion of information and behaviors. While the two diffusion processes are often intertwined, "talking the talk" does not necessarily mean "walking the talk"--those who…

Social and Information Networks · Computer Science 2018-01-24 Kang Zhao , Shiyao Wang , Ion B. Vasi , Qi Zhang

There is an increasing supply and demand for political advertising throughout the world. At the same time, societal threats, such as election interference by foreign governments and other bad actors, continues to be a pressing concern in…

Computers and Society · Computer Science 2023-11-02 Jukka Ruohonen

One of the main objectives of data mining is to help companies determine to which potential customers to market and how many resources to allocate to these potential customers. Most previous works on competitive influence in social networks…

Social and Information Networks · Computer Science 2014-02-24 Antonia Maria Masucci , Alonso Silva

In many markets buyers are poorly informed about which firms sell the product (product availability) and prices, and therefore have to spend time to obtain this information. In contrast, sellers typically have a better idea about which…

Theoretical Economics · Economics 2021-10-01 Atabek Atayev

Often times, a candidate's attractiveness is directly associated with his clear ideologies and opinions on various policies and social issues. Using the ideas of stochastic differential equations and Ornstein-Uhlenbeck Process, we develop a…

Physics and Society · Physics 2020-09-14 Santosh Kumar Radha

The election control problem through social influence asks to find a set of nodes in a social network of voters to be the starters of a political campaign aiming at supporting a given target candidate. Voters reached by the campaign change…

Social and Information Networks · Computer Science 2020-07-14 Mohammad Abouei Mehrizi , Federico Corò , Emilio Cruciani , Gianlorenzo D'Angelo

Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification…

Social and Information Networks · Computer Science 2012-02-29 Eytan Bakshy , Itamar Rosenn , Cameron Marlow , Lada Adamic

How can voters induce politicians to put forth more proximate (in terms of preference) as well as credible platforms (in terms of promise fulfillment) under repeated elections? Building on the work of Aragones et al. (2007), I study how…

Theoretical Economics · Economics 2025-09-11 Shiladitya Kumar

Studies of online social influence have demonstrated that friends have important effects on many types of behavior in a wide variety of settings. However, we know much less about how influence works among relative strangers in digital…

Computers and Society · Computer Science 2017-02-23 George Berry , Sean J. Taylor

Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, they are regularly abused by corrupt users. One of these nefarious…

Social and Information Networks · Computer Science 2022-10-28 Tanveer Khan , Antonis Michalas

In Communication Theory, intermedia agenda-setting refers to the influence that different news sources may have on each other, and how this subsequently affects the breadth of information that is presented to the public. Several studies…

Physics and Society · Physics 2020-06-23 Samuel Stern , Giacomo Livan , Robert E. Smith

Recommender systems help people cope with the problem of information overload. A recently proposed adaptive news recommender model [Medo et al., 2009] is based on epidemic-like spreading of news in a social network. By means of agent-based…

Physics and Society · Physics 2015-03-17 Giulio Cimini , Matus Medo , Tao Zhou , Dong Wei , Yi-Cheng Zhang

The forecasting of political, economic, and public health indicators using internet activity has demonstrated mixed results. For example, while some measures of explicitly surveyed public opinion correlate well with social media proxies,…

Social and Information Networks · Computer Science 2021-07-14 Yi Li , Asieh Ahani , Haimao Zhan , Kevin Foley , Thayer Alshaabi , Kelsey Linnell , Peter Sheridan Dodds , Christopher M. Danforth , Adam Fox

We develop a model of social media in which users produce different types of content and choose whom to follow. Even when abstracting from algorithmic bias, linking costs shape networks and polarization. In the welfare-maximizing…

Theoretical Economics · Economics 2026-02-26 Patrick Allmis , Luca Paolo Merlino

Professional networks are a key determinant of individuals' labor market outcomes. They may also play a role in either exacerbating or ameliorating inequality of opportunity across demographic groups. In a theoretical model of professional…

Computer Science and Game Theory · Computer Science 2025-03-07 Cynthia Dwork , Chris Hays , Lunjia Hu , Nicole Immorlica , Juan Perdomo

This work extends a model of simulating influence in a network of stochastic edge dynamics to account for polarization. The model built upon is termed Dynamic Communicators and seeks to understand the process which produces low volume, high…

Social and Information Networks · Computer Science 2018-05-29 Cameron E. Taylor , Ivan Garibay , Alexander V. Mantzaris

This paper examines competitive information disclosure in search markets with a mix of savvy consumers, who search costlessly, and inexperienced consumers, who face positive search costs. Savvy consumers incentivize truthful disclosure;…

Theoretical Economics · Economics 2025-06-11 Raphael Boleslavsky , Silvana Krasteva

Health misinformation is believed to have contributed to vaccine hesitancy during the Covid-19 pandemic, highlighting concerns about the role of social media in polarization and social stability. While previous research has identified a…

Social and Information Networks · Computer Science 2022-03-04 Ashwin Rao , Fred Morstatter , Kristina Lerman

Political apathy and skepticism of traditional authorities are increasingly common, but social media creators (SMCs) capture the public's attention. Yet whether these seemingly-frivolous actors shape political attitudes and behaviors…

General Economics · Economics 2025-12-18 Kirill Chmel , Eunji Kim , John Marshall , Tiffany Fisher-Love , Nathaniel Lubin