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Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

In online advertising, the Internet users may be exposed to a sequence of different ad campaigns, i.e., display ads, search, or referrals from multiple channels, before led up to any final sales conversion and transaction. For both…

Information Retrieval · Computer Science 2018-08-31 Kan Ren , Yuchen Fang , Weinan Zhang , Shuhao Liu , Jiajun Li , Ya Zhang , Yong Yu , Jun Wang

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

Learning to capture feature relations effectively and efficiently is essential in click-through rate (CTR) prediction of modern recommendation systems. Most existing CTR prediction methods model such relations either through tedious…

Information Retrieval · Computer Science 2021-11-10 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Guangpeng Chen , Junsheng Jin , Changping Peng , Zhangang Lin , Jingping Shao

As one of the largest B2C e-commerce platforms in China, JD com also powers a leading advertising system, serving millions of advertisers with fingertip connection to hundreds of millions of customers. In our system, as well as most…

Machine Learning · Computer Science 2020-06-22 Hu Liu , Jing Lu , Hao Yang , Xiwei Zhao , Sulong Xu , Hao Peng , Zehua Zhang , Wenjie Niu , Xiaokun Zhu , Yongjun Bao , Weipeng Yan

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

The lightweight ad ranking layer, living after the retrieval stage and before the fine ranker, plays a critical role in the success of a cascaded ad recommendation system. Due to the fact that there are multiple optimization tasks depending…

Information Retrieval · Computer Science 2025-10-14 Xiao Yang , Peifeng Yin , Abe Engle , Jinfeng Zhuang , Ling Leng

Click-Through Rate(CTR) estimation has become one of the most fundamental tasks in many real-world applications and it's important for ranking models to effectively capture complex high-order features. Shallow feed-forward network is widely…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , Junlin Zhang

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized…

Information Retrieval · Computer Science 2023-12-01 Kelong Mao , Jieming Zhu , Liangcai Su , Guohao Cai , Yuru Li , Zhenhua Dong

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

Information Retrieval · Computer Science 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang

In recent years, DL has developed rapidly, and personalized services are exploring using DL algorithms to improve the performance of the recommendation system. For personalized services, a successful recommendation consists of two parts:…

Information Retrieval · Computer Science 2023-10-19 Jie Zhou , Qian Yu

Modeling sequential user behaviors for future behavior prediction is crucial in improving user's information retrieval experience. Recent studies highlight the importance of incorporating contextual information to enhance prediction…

Information Retrieval · Computer Science 2025-10-01 Xu Chen , Yunmeng Shu , Yuangang Pan , Jinsong Lan , Xiaoyong Zhu , Shuai Xiao , Haojin Zhu , Ivor W. Tsang , Bo Zheng

Existing click-through rate (CTR) prediction works have studied the role of feature interaction through a variety of techniques. Each interaction technique exhibits its own strength, and solely using one type usually constrains the model's…

Information Retrieval · Computer Science 2025-06-23 Xu Chen , Zida Cheng , Yuangang Pan , Shuai Xiao , Xiaoming Liu , Jinsong Lan , Xiaoyong Zhu , Bo Zheng , Ivor W. Tsang

Cross-domain recommendation (CDR) is an important method to improve recommender system performance, especially when observations in target domains are sparse. However, most existing cross-domain recommendations fail to fully utilize the…

Information Retrieval · Computer Science 2024-01-23 Yuhao Luo , Shiwei Ma , Mingjun Nie , Changping Peng , Zhangang Lin , Jingping Shao , Qianfang Xu

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

In this paper, we consider the Click-Through-Rate (CTR) prediction problem. Factorization Machines and their variants consider pair-wise feature interactions, but normally we won't do high-order feature interactions using FM due to high…

Artificial Intelligence · Computer Science 2021-11-30 Kai Wang , Chunxu Shen , Chaoyun Zhang Wenye Ma

The prosperity of deep learning contributes to the rapid progress in scene text detection. Among all the methods with convolutional networks, segmentation-based ones have drawn extensive attention due to their superiority in detecting text…

Computer Vision and Pattern Recognition · Computer Science 2022-08-23 Jingyu Lin , Jie Jiang , Yan Yan , Chunchao Guo , Hongfa Wang , Wei Liu , Hanzi Wang

Deep neural networks (DNNs) form the cornerstone of modern AI services, supporting a wide range of applications, including autonomous driving, chatbots, and recommendation systems. As models increase in size and complexity, DNN workloads…

Machine Learning · Computer Science 2025-11-14 Xiaokai Wang , Shaoyuan Huang , Yuting Li , Xiaofei Wang