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In online advertising, it is highly important to predict the probability and the value of a conversion (e.g., a purchase). It not only impacts user experience by showing relevant ads, but also affects ROI of advertisers and revenue of…

Machine Learning · Computer Science 2022-05-26 Hui Gao , Yihan Yang

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…

Information Retrieval · Computer Science 2024-08-30 Qi Liu , Xingyuan Tang , Jianqiang Huang , Xiangqian Yu , Haoran Jin , Jin Chen , Yuanhao Pu , Defu Lian , Tan Qu , Zhe Wang , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

For letting mobile robots travel flexibly through complicated environments, increasing attention has been paid to the whole-body collision evaluation. Most existing works either opt for the conservative corridor-based methods that impose…

Robotics · Computer Science 2023-06-29 Shuang Geng , Qianhao Wang , Lei Xie , Chao Xu , Yanjun Cao , Fei Gao

Cross-validation (CV) is one of the most popular tools for assessing and selecting predictive models. However, standard CV suffers from high computational cost when the number of folds is large. Recently, under the empirical risk…

Methodology · Statistics 2023-05-30 Yuetian Luo , Zhimei Ren , Rina Foygel Barber

In the e-commerce advertising scenario, estimating the true probabilities (known as a calibrated estimate) on Click-Through Rate (CTR) and Conversion Rate (CVR) is critical. Previous research has introduced numerous solutions for addressing…

Machine Learning · Computer Science 2024-05-22 Shuai Yang , Hao Yang , Zhuang Zou , Linhe Xu , Shuo Yuan , Yifan Zeng

On-device memory concerns in distributed deep learning have become severe due to (i) the growth of model size in multi-GPU training, and (ii) the wide adoption of deep neural networks for federated learning on IoT devices which have limited…

Machine Learning · Computer Science 2023-12-15 Bingcong Li , Shuai Zheng , Parameswaran Raman , Anshumali Shrivastava , Georgios B. Giannakis

Traditional online advertising systems for sponsored search follow a cascade paradigm with retrieval, pre-ranking,ranking, respectively. Constrained by strict requirements on online inference efficiency, it tend to be difficult to deploy…

Information Retrieval · Computer Science 2023-08-09 Han Xu , Hao Qi , Kunyao Wang , Pei Wang , Guowei Zhang , Congcong Liu , Junsheng Jin , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Click-through rate (CTR) prediction is widely used in academia and industry. Most CTR tasks fall into a feature embedding \& feature interaction paradigm, where the accuracy of CTR prediction is mainly improved by designing practical…

Information Retrieval · Computer Science 2024-08-06 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Li Shang , Ning Gu

The delayed feedback problem is one of the imperative challenges in online advertising, which is caused by the highly diversified feedback delay of a conversion varying from a few minutes to several days. It is hard to design an appropriate…

Machine Learning · Computer Science 2021-08-16 Haoming Li , Feiyang Pan , Xiang Ao , Zhao Yang , Min Lu , Junwei Pan , Dapeng Liu , Lei Xiao , Qing He

In digital advertising, Click-Through Rate (CTR) and Conversion Rate (CVR) are very important metrics for evaluating ad performance. As a result, ad event prediction systems are vital and widely used for sponsored search and display…

Machine Learning · Computer Science 2019-07-04 Saeid Soheily Khah , Yiming Wu

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

Modern industrial recommendation systems improve recommendation performance by integrating multimodal representations from pre-trained models into ID-based Click-Through Rate (CTR) prediction frameworks. However, existing approaches…

Information Retrieval · Computer Science 2026-04-17 Alin Fan , Hanqing Li , Sihan Lu , Jingsong Yuan , Jiandong Zhang

The kernel embedding algorithm is an important component for adapting kernel methods to large datasets. Since the algorithm consumes a major computation cost in the testing phase, we propose a novel teacher-learner framework of learning…

Machine Learning · Statistics 2017-12-08 Jianqiao Wangni , Jingwei Zhuo , Jun Zhu

Making accurate forecasts for a complex system is a challenge in various practical applications. The major difficulty in solving such a problem concerns nonlinear spatiotemporal dynamics with time-varying characteristics. Takens' delay…

Signal Processing · Electrical Eng. & Systems 2024-04-09 Hao Peng , Wei Wang , Pei Chen , Rui Liu

One of the challenges in display advertising is that the distribution of features and click through rate (CTR) can exhibit large shifts over time due to seasonality, changes to ad campaigns and other factors. The predominant strategy to…

Conservation Voltage Reduction (CVR) relies on the effective coordination of slow-acting devices, such as OLTCs and CBs, and fast-acting devices, such as SVGs and PV inverters, typically implemented through a hierarchical multi-stage…

Systems and Control · Electrical Eng. & Systems 2026-04-09 Qintao Du , Ran Li , Weiyi Lv , Huan Zhou , Moduo Yu , Jianzhe Liu

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

Machine Learning · Computer Science 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-supervised learning can better comprehend user dynamic…

Information Retrieval · Computer Science 2024-07-30 Ruidong Han , Qianzhong Li , He Jiang , Rui Li , Yurou Zhao , Xiang Li , Wei Lin