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E-commerce is the fastest-growing segment of the economy. Online reviews play a crucial role in helping consumers evaluate and compare products and services. As a result, fake reviews (opinion spam) are becoming more prevalent and…

Machine Learning · Computer Science 2022-05-27 Kiril Danilchenko , Michael Segal , Dan Vilenchik

The publication of fake reviews by parties with vested interests has become a severe problem for consumers who use online product reviews in their decision making. To counter this problem a number of methods for detecting these fake…

Social and Information Networks · Computer Science 2016-08-03 David Savage , Xiuzhen Zhang , Xinghuo Yu , Pauline Chou , Qingmai Wang

Online reviews play a crucial role in helping consumers evaluate and compare products and services. However, review hosting sites are often targeted by opinion spamming. In recent years, many such sites have put a great deal of effort in…

Social and Information Networks · Computer Science 2016-11-22 Huayi Li , Geli Fei , Shuai Wang , Bing Liu , Weixiang Shao , Arjun Mukherjee , Jidong Shao

Online reviews play a crucial role in deciding the quality before purchasing any product. Unfortunately, spammers often take advantage of online review forums by writing fraud reviews to promote/demote certain products. It may turn out to…

Social and Information Networks · Computer Science 2019-07-30 Sarthika Dhawan , Siva Charan Reddy Gangireddy , Shiv Kumar , Tanmoy Chakraborty

Over the last years, online reviews became very important since they can influence the purchase decision of consumers and the reputation of businesses, therefore, the practice of writing fake reviews can have severe consequences on…

Social and Information Networks · Computer Science 2020-12-29 Michela Fazzolari , Francesco Buccafurri , Gianluca Lax , Marinella Petrocchi

Online reviews are potent sources for industry owners and buyers, however opportunistic people may try to destruct or promote their desired product by publishing fake comments named spam opinion. So far, many models have been developed to…

Social and Information Networks · Computer Science 2020-08-21 Amir Jalaly Bidgolya , Zoleikha Rahmaniana

Online reviews have become a vital source of information in purchasing a service (product). Opinion spammers manipulate reviews, affecting the overall perception of the service. A key challenge in detecting opinion spam is obtaining ground…

Machine Learning · Computer Science 2019-05-24 Gray Stanton , Athirai A. Irissappane

Nowadays, a big part of people rely on available content in social media in their decisions (e.g. reviews and feedback on a topic or product). The possibility that anybody can leave a review provide a golden opportunity for spammers to…

Social and Information Networks · Computer Science 2017-03-13 Saeedreza Shehnepoor , Mostafa Salehi , Reza Farahbakhsh , Noel Crespi

Online consumer reviews reflect the testimonials of real people, unlike advertisements. As such, they have critical impact on potential consumers, and indirectly on businesses. According to a Harvard study (Luca 2011), +1 rise in…

Social and Information Networks · Computer Science 2016-03-08 Junting Ye , Santhosh Kumar , Leman Akoglu

In this digital era, online shopping is common practice in our daily lives. Product reviews significantly influence consumer buying behavior and help establish buyer trust. However, the prevalence of fraudulent reviews undermines this trust…

Machine Learning · Computer Science 2025-09-29 Mst Eshita Khatun , Halima Akter , Tasnimul Rehan , Toufiq Ahmed

A robust and reliable system of detecting spam reviews is a crying need in todays world in order to purchase products without being cheated from online sites. In many online sites, there are options for posting reviews, and thus creating…

Computation and Language · Computer Science 2022-11-04 G. M. Shahariar , Swapnil Biswas , Faiza Omar , Faisal Muhammad Shah , Samiha Binte Hassan

Online reviews have increasingly become a very important resource for consumers when making purchases. Though it is becoming more and more difficult for people to make well-informed buying decisions without being deceived by fake reviews.…

Computation and Language · Computer Science 2016-09-12 Vlad Sandulescu , Martin Ester

Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting "deceptive opinion spam" -- fictitious reviews that have been…

Social and Information Networks · Computer Science 2014-09-17 Myle Ott , Claire Cardie , Jeff Hancock

User-generated reviews of products are vital assets of online commerce, such as Amazon and Yelp, while fake reviews are prevalent to mislead customers. GNN is the state-of-the-art method that detects suspicious reviewers by exploiting the…

Machine Learning · Computer Science 2023-05-09 Jiaxin Liu , Yuefei Lyu , Xi Zhang , Sihong Xie

Consumers increasingly rate, review and research products online. Consequently, websites containing consumer reviews are becoming targets of opinion spam. While recent work has focused primarily on manually identifiable instances of opinion…

Computation and Language · Computer Science 2011-07-25 Myle Ott , Yejin Choi , Claire Cardie , Jeffrey T. Hancock

With the prevalence of the Internet, online reviews have become a valuable information resource for people. However, the authenticity of online reviews remains a concern, and deceptive reviews have become one of the most urgent network…

Multimedia · Computer Science 2021-04-14 Yuan Gao , Maoguo Gong , Yu Xie , A. K. Qin

Online marketplaces often witness opinion spam in the form of reviews. People are often hired to target specific brands for promoting or impeding them by writing highly positive or negative reviews. This often is done collectively in…

Social and Information Networks · Computer Science 2020-04-14 Viresh Gupta , Aayush Aggarwal , Tanmoy Chakraborty

Online reviews significantly impact consumers' decision-making process and firms' economic outcomes and are widely seen as crucial to the success of online markets. Firms, therefore, have a strong incentive to manipulate ratings using fake…

Social and Information Networks · Computer Science 2024-10-24 Sherry He , Brett Hollenbeck , Gijs Overgoor , Davide Proserpio , Ali Tosyali

The rise of large language models (LLMs) has enabled the generation of highly persuasive spam reviews that closely mimic human writing. These reviews pose significant challenges for existing detection systems and threaten the credibility of…

Computation and Language · Computer Science 2026-04-21 Xin Liu , Rongwu Xu , Xinyi Jia , Jason Liao , Jiao Sun , Ling Huang , Wei Xu

Consumers' purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting deceptive opinion spam fictitious reviews that have been deliberately…

Computation and Language · Computer Science 2014-09-17 Tao Wang , Hua Zhu
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