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We propose a model for the dynamics of a social system, which includes diffusive effects and a biased rule for spin-flips, reproducing the effect of strategic choices. This model is able to mimic some phenomena taking place during marketing…

Physics and Society · Physics 2010-03-11 Elena Agliari , Raffaella Burioni , Pierluigi Contucci

Networked multi-agent dynamical systems have been used to model how individual opinions evolve over time due to the opinions of other agents in the network. Particularly, such a model has been used to study how a planning agent can be used…

Social and Information Networks · Computer Science 2026-03-19 Sheryl Paul , Leslie Cruz Juarez , Jyotirmoy V. Deshmukh , Ketan Savla

In social networks, it is often of interest to identify the most influential users who can successfully spread information to others. This is particularly important for marketing (e.g., targeting influencers for a marketing campaign) and to…

Social and Information Networks · Computer Science 2025-07-24 Caroline B. Pena , David J. P. O'Sullivan , Pádraig MacCarron , Akrati Saxena

Complex dynamical systems driven by the unravelling of information can be modelled effectively by treating the underlying flow of information as the model input. Complicated dynamical behaviour of the system is then derived as an output.…

Physics and Society · Physics 2019-11-05 Dorje C Brody

The diffusion of information, norms, and practices across a social network can be initiated by compelling a small number of seed individuals to adopt first. Strategies proposed in previous work either assume full network information or…

Physics and Society · Physics 2022-02-09 Jiamin Ou , Vincent Buskens , Arnout Van De Rijt , Debabrata Panja

Estimating influence on social media networks is an important practical and theoretical problem, especially because this new medium is widely exploited as a platform for disinformation and propaganda. This paper introduces a novel approach…

Social and Information Networks · Computer Science 2018-09-06 Steven T. Smith , Edward K. Kao , Danelle C. Shah , Olga Simek , Donald B. Rubin

Public management and policy scholars have engaged in extensive development of theory and empirical study of networks and collaborative systems of governance. This scholarship has focused on understanding the mechanisms of network formation…

Social and Information Networks · Computer Science 2024-12-03 Michael D. Siciliano , Travis A. Whetsell

This paper considers online reputation and polling systems where individuals make recommendations based on their private observations and recommendations of friends. Such interaction of individuals and their social influence is modelled as…

Social and Information Networks · Computer Science 2015-01-07 Vikram Krishnamurthy , William Hoiles

In this paper we propose a novel control approach for opinion dynamics on evolving networks. The controls modify the strength of connections in the network, rather than influencing opinions directly, with the overall goal of steering the…

Physics and Society · Physics 2024-04-16 Andrew Nugent , Susana N. Gomes , Marie-Therese Wolfram

Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the…

Social and Information Networks · Computer Science 2022-04-11 Sijing Tu , Stefan Neumann

We introduce a minimal opinion formation model, which is quite flexible and can reproduce a broad variety of the existing micro-influence assumptions and models. At the same time, the model can be easily calibrated on real data, upon which…

Physics and Society · Physics 2022-04-05 Ivan V. Kozitsin

Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as…

Social and Information Networks · Computer Science 2012-06-08 Seth A. Myers , Chenguang Zhu , Jure Leskovec

This paper investigates causal influences between agents linked by a social graph and interacting over time. In particular, the work examines the dynamics of social learning models and distributed decision-making protocols, and derives…

Social and Information Networks · Computer Science 2026-05-19 Mert Kayaalp , Ali H. Sayed

Large-scale social networks are thought to contribute to polarization by amplifying people's biases. However, the complexity of these technologies makes it difficult to identify the mechanisms responsible and to evaluate mitigation…

Social and Information Networks · Computer Science 2022-10-07 Mathew D. Hardy , Bill D. Thompson , P. M. Krafft , Thomas L. Griffiths

Recent studies show that many types of human social activities, from scientific collaborations to sexual contacts, can be understood in terms of complex network of interactions. Such networking paradigm allows to model many aspects of…

Disordered Systems and Neural Networks · Physics 2007-05-23 Pawel Sobkowicz

Identifying the most influential nodes in information networks has been the focus of many research studies. This problem has crucial applications in various contexts, such as controlling the propagation of viruses or rumours in real-world…

Social and Information Networks · Computer Science 2022-08-30 Ahmad Asgharian Rezaei , Justin Munoz , Mahdi Jalili , Hamid Khayyam

Information propagation in online social networks is facilitated by two types of influence - endogenous (peer) influence that acts between users of the social network and exogenous (external) that corresponds to various external mediators…

Social and Information Networks · Computer Science 2019-10-01 Matija Piškorec , Tomislav Šmuc , Mile Šikić

Many complex systems exhibit a natural hierarchy in which elements can be ranked according to a notion of "influence". While the complete and accurate knowledge of the interactions between constituents is ordinarily required for the…

Physics and Society · Physics 2023-09-08 Silvia Bartolucci , Fabio Caccioli , Francesco Caravelli , Pierpaolo Vivo

We study an extension of Axelrod's model for social influence, in which cultural drift is represented as random perturbations, while mass media are introduced by means of an external field. In this scenario, we investigate how the modular…

Physics and Society · Physics 2009-11-13 Julián Candia , Karina I. Mazzitello

Social influence plays a significant role in shaping individual sentiments and actions, particularly in a world of ubiquitous digital interconnection. The rapid development of generative AI has engendered well-founded concerns regarding the…

Social and Information Networks · Computer Science 2025-09-09 Lane H. Rogers , Emma J. Reid , Robert A. Bridges