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Like other social systems, in collaborative filtering a small number of "influential" users may have a large impact on the recommendations of other users, thus affecting the overall behavior of the system. Identifying influential users and…
There has been much effort on studying how social media sites, such as Twitter, help propagate information in different situations, including spreading alerts and SOS messages in an emergency. However, existing work has not addressed how to…
The increased use of online social networks for the dissemination of information comes with the misuse of the internet for cyberbullying, cybercrime, spam, vandalism, amongst other things. To proactively identify abuse in the networks, we…
Recent studies have shown that information disclosed on social network sites (such as Facebook) can be used to predict personal characteristics with surprisingly high accuracy. In this paper we examine a method to give online users…
Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, they are regularly abused by corrupt users. One of these nefarious…
Social media have been growing rapidly and become essential elements of many people's lives. Meanwhile, social media have also come to be a popular source for identity deception. Many social media identity deception cases have arisen over…
Social media plays a crucial role in shaping society, often amplifying polarization and spreading misinformation. These effects stem from complex dynamics involving user interactions, individual traits, and recommender algorithms driving…
Online social media, such as Twitter and Instagram, democratized information broadcast, allowing anyone to share information about themselves and their surroundings at an unprecedented scale. The large volume of information thus posted on…
The increased popularity and ubiquitous availability of online social networks and globalised Internet access have affected the way in which people share content. The information that users willingly disclose on these platforms can be used…
News outlets are developing formats dedicated to social platforms that capture audience attention, such as Instagram stories, Facebook Instant articles, and YouTube videos. In some cases, these formats are created in collaboration with the…
E-commerce is the fastest-growing segment of the economy. Online reviews play a crucial role in helping consumers evaluate and compare products and services. As a result, fake reviews (opinion spam) are becoming more prevalent and…
Influencer marketing campaign success heavily depends on identifying key opinion leaders who can effectively leverage their credibility and reach to promote products or services. The selecting influencers process is vital for boosting brand…
Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…
The dynamics of individuals is of essential importance for understanding the evolution of social systems. Most existing models assume that individuals in diverse systems, ranging from social networks to e-commerce, all tend to what is…
Illicit drug trafficking via social media sites such as Instagram has become a severe problem, thus drawing a great deal of attention from law enforcement and public health agencies. How to identify illicit drug dealers from social media…
With the growing popularity of microblogging services such as Twitter in recent years, an increasing number of users are using these services in their daily lives. The huge volume of information generated by users raises new opportunities…
In a diversified context with multiple social networking sites, heterogeneous activity patterns and different user-user relations, the concept of "information cascade" is all but univocal. Despite the fact that such information cascades can…
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international…
Social Media Platforms (SMPs) like Facebook, Twitter, Instagram etc. have large user base all around the world that generates huge amount of data every second. This includes a lot of posts by fake and spam users, typically used by many…
Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…