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The flexibility of choosing the ad action as a function of the consumer state is critical for modern-day marketing campaigns. We study the problem of identifying the optimal sequential personalized interventions that maximize the adoption…

Machine Learning · Computer Science 2024-01-15 Garud Iyengar , Raghav Singal

Marketing campaigns are a set of strategic activities that can promote a business's goal. The effect prediction for marketing campaigns in a real industrial scenario is very complex and challenging due to the fact that prior knowledge is…

Machine Learning · Statistics 2022-08-23 Zhixuan Chu , Hui Ding , Guang Zeng , Yuchen Huang , Tan Yan , Yulin Kang , Sheng Li

Decision making demands intricate interplay between perception, memory, and reasoning to discern optimal policies. Conventional approaches to decision making face challenges related to low sample efficiency and poor generalization. In…

Artificial Intelligence · Computer Science 2024-05-30 Xiaoqian Liu , Xingzhou Lou , Jianbin Jiao , Junge Zhang

Personalization enables businesses to learn customer preferences from past interactions and thus to target individual customers with more relevant content. We consider the problem of predicting the optimal promotional offer for a given…

Machine Learning · Computer Science 2022-02-02 Aleksey A. Kocherzhenko , Nirmal Sobha Kartha , Tengfei Li , Hsin-Yi , Shih , Marco Mandic , Mike Fuller , Arshak Navruzyan

In multi-stage processes, decisions happen in an ordered sequence of stages. Many of them have the structure of dual funnel problem: as the sample size decreases from one stage to the other, the information increases. A related example is a…

Machine Learning · Computer Science 2020-06-03 Andre Mendes , Julian Togelius , Leandro dos Santos Coelho

Information is often stored in a distributed and proprietary form, and agents who own information are often self-interested and require incentives to reveal their information. Suitable mechanisms are required to elicit and aggregate such…

Multiagent Systems · Computer Science 2022-12-02 Wenlong Wang , Thomas Pfeiffer

Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we…

Machine Learning · Computer Science 2016-01-12 Weinan Zhang , Tianming Du , Jun Wang

We present a neural network for predicting purchasing intent in an Ecommerce setting. Our main contribution is to address the significant investment in feature engineering that is usually associated with state-of-the-art methods such as…

Machine Learning · Computer Science 2018-07-24 Humphrey Sheil , Omer Rana , Ronan Reilly

LLMs are being set loose in complex, real-world environments involving sequential decision-making and tool use. Often, this involves making choices on behalf of human users. However, not much is known about the distribution of such choices,…

Artificial Intelligence · Computer Science 2025-05-20 Manuel Cherep , Pattie Maes , Nikhil Singh

Learning in structured, multi-context, or non-stationary environments involves two orthogonal difficulties. The first is \emph{metric}: once the correct context is known, how hard is prediction within it? This is the domain of Statistical…

Machine Learning · Computer Science 2026-05-08 Xin Li

The structure of the basal ganglia is remarkably similar across a number of species (often described in terms of direct, indirect and hyperdirect pathways) and is deeply involved in decision making and action selection. In this article, we…

Neural and Evolutionary Computing · Computer Science 2024-01-22 Naomi Chaix-Eichel , Gautham Venugopal , Thomas Boraud , Nicolas P. Rougier

Deep reinforcement learning has recently shown many impressive successes. However, one major obstacle towards applying such methods to real-world problems is their lack of data-efficiency. To this end, we propose the Bottleneck Simulator: a…

Machine Learning · Computer Science 2018-07-13 Iulian Vlad Serban , Chinnadhurai Sankar , Michael Pieper , Joelle Pineau , Yoshua Bengio

Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…

Social and Information Networks · Computer Science 2014-05-05 Jeremy Chen

Requirements engineers should strive to get a better insight into decision making processes. During elicitation of requirements, decision making influences how stakeholders communicate with engineers, thereby affecting the engineers'…

Software Engineering · Computer Science 2012-10-30 Corentin Burnay , Ivan Jureta , Stéphane Faulkner

Machine learning (ML) is increasingly deployed in real world contexts, supplying actionable insights and forming the basis of automated decision-making systems. While issues resulting from biases pre-existing in training data have been at…

Machine Learning · Computer Science 2018-07-09 Roel Dobbe , Sarah Dean , Thomas Gilbert , Nitin Kohli

Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction…

Machine Learning · Computer Science 2019-02-26 Li Zhang , Weichen Shen , Shijian Li , Gang Pan

Decision-making in complex systems often relies on machine learning models, yet highly accurate models such as XGBoost and neural networks can obscure the reasoning behind their predictions. In operations research applications,…

Machine Learning · Computer Science 2025-02-28 Gaurav Arwade , Sigurdur Olafsson

The web link selection problem is to select a small subset of web links from a large web link pool, and to place the selected links on a web page that can only accommodate a limited number of links, e.g., advertisements, recommendations, or…

Machine Learning · Computer Science 2018-05-07 Kun Chen , Kechao Cai , Longbo Huang , John C. S. Lui

In the last years decision-focused learning framework, also known as predict-and-optimize, have received increasing attention. In this setting, the predictions of a machine learning model are used as estimated cost coefficients in the…

Machine Learning · Computer Science 2022-06-20 Jayanta Mandi , Víctor Bucarey , Maxime Mulamba , Tias Guns

Large Language Models (LLMs) are increasingly deployed across diverse contexts to support decision-making. While existing evaluations effectively probe latent model capabilities, they often overlook the impact of context framing on…

Computation and Language · Computer Science 2025-03-10 Isaac Robinson , John Burden
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