Related papers: Consumer Behaviour in Retail: Next Logical Purchas…

Prior studies have generally suggested that Artificial Neural Networks (ANNs) are superior to conventional statistical models in predicting consumer buying behavior. There are, however, contradicting findings which raise question over…

The present paper introduces a novel approach to studying social media habits through predictive modeling of sequential smartphone user behaviors. While much of the literature on media and technology habits has relied on self-report…

With the rapid growth in fashion e-commerce and customer-friendly product return policies, the cost to handle returned products has become a significant challenge. E-tailers incur huge losses in terms of reverse logistics costs, liquidation…

Consumer Debt has risen to be an important problem of modern societies, generating a lot of research in order to understand the nature of consumer indebtness, which so far its modelling has been carried out by statistical models. In this…

Recommender systems are one of the most successful applications of machine learning and data science. They are successful in a wide variety of application domains, including e-commerce, media streaming content, email marketing, and…

Customer purchasing behavior analysis plays a key role in developing insightful communication strategies between online vendors and their customers. To support the recent increase in online shopping trends, in this work, we present a…

Big data, both in its structured and unstructured formats, have brought in unforeseen challenges in economics and business. How to organize, classify, and then analyze such data to obtain meaningful insights are the ever-going research…

Knowing if a user is a buyer or window shopper solely based on clickstream data is of crucial importance for e-commerce platforms seeking to implement real-time accurate NBA (next best action) policies. However, due to the low frequency of…

Fashion is a large and fast-changing industry. Foreseeing the upcoming fashion trends is beneficial for fashion designers, consumers, and retailers. However, fashion trends are often perceived as unpredictable due to the enormous amount of…

We present a deep long short-term memory (LSTM)-based neural network for predicting asset prices, together with a successful trading strategy for generating profits based on the model's predictions. Our work is motivated by the fact that…

Most existing recommender systems represent a user's preference with a feature vector, which is assumed to be fixed when predicting this user's preferences for different items. However, the same vector cannot accurately capture a user's…

Automated next-best action recommendation for each customer in a sequential, dynamic and interactive context has been widely needed in natural, social and business decision-making. Personalized next-best action recommendation must involve…

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format…

With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…

Boosting sales of e-commerce services is guaranteed once users find more matching items to their interests in a short time. Consequently, recommendation systems have become a crucial part of any successful e-commerce services. Although…

In Business Intelligence, accurate predictive modeling is the key for providing adaptive decisions. We studied predictive modeling problems in this research which was motivated by real-world cases that Microsoft data scientists encountered…

It is of high interest for a company to identify customers expected to bring the largest profit in the upcoming period. Knowing as much as possible about each customer is crucial for such predictions. However, their demographic data,…

In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from…

Recurrent neural networks for session-based recommendation have attracted a lot of attention recently because of their promising performance. repeat consumption is a common phenomenon in many recommendation scenarios (e.g., e-commerce,…

In online advertising, recommender systems try to propose items from a list of products to potential customers according to their interests. Such systems have been increasingly deployed in E-commerce due to the rapid growth of information…