Related papers: Facebook Political Ads And Accountability: Outside…
A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…
During the summer of 2018, Facebook, Google, and Twitter created policies and implemented transparent archives that include U.S. political advertisements which ran on their platforms. Through our analysis of over 1.3 million ads with…
Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…
With social media penetration deepening among both citizens and political figures, there is a pressing need to understand whether and how political use of major platforms is electorally influential. Particularly, the literature focused on…
Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…
Elected officials have privileged roles in public communication. In contrast to national politicians, whose posting content is more likely to be closely scrutinized by a robust ecosystem of nationally focused media outlets, sub-national…
One of the key aspects of the United States democracy is free and fair elections that allow for a peaceful transfer of power from one President to the next. The 2016 US presidential election stands out due to suspected foreign influence…
Ensuring transparency and integrity in political communication on climate change has arguably never been more important than today. Yet we know little about how politicians focus on, talk about, and portray climate change on social media.…
Social media has been an important tool in the expansion of the populist message, and it is thought to have contributed to the electoral success of populist parties in the past decade. This study compares how populist parties advertised on…
Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging…
Social media platforms have been trying to be more transparent about the political ads they run on their platforms, because the Cambridge Analytica scandal revealed that political campaigns are using social media on a large scale. One such…
Social media platforms are currently the main channel for political messaging, allowing politicians to target specific demographics and adapt based on their reactions. However, making this communication transparent is challenging, as the…
We quantify Facebook's ability to build shadow profiles by tracking individuals across the web, irrespective of whether they are users of the social network. For a representative sample of US Internet users, we find that Facebook is able to…
Although news negativity is often studied, missing is comparative evidence on the prevalence of and engagement with negative political and non-political news posts on social media. We use 6,081,134 Facebook posts published between January…
Targeted advertising remains an important part of the free web browsing experience, where advertisers' targeting and personalization algorithms together find the most relevant audience for millions of ads every day. However, given the wide…
Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic…
The 2016 United States presidential election was marked by the abuse of targeted advertising on Facebook. Concerned with the risk of the same kind of abuse to happen in the 2018 Brazilian elections, we designed and deployed an independent…
Political campaigns are increasingly turning to digital advertising to reach voters. These platforms empower advertisers to target messages to platform users with great precision, including through inferences about those users' political…
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…
The online advertising market has recently reached the 500 billion dollar mark. To accommodate the need to match a user with the highest bidder at a fraction of a second, it has moved towards a complex, automated and often opaque model that…