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Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…
User response prediction, which aims to predict the probability that a user will provide a predefined positive response in a given context such as clicking on an ad or purchasing an item, is crucial to many industrial applications such as…
We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in…
Convolutional Neural Networks (CNNs) have dominated computer vision for years, due to its ability in capturing locality and translation invariance. Recently, many vision transformer architectures have been proposed and they show promising…
An efficient attention implementation is essential for large models due to its quadratic time complexity. Fortunately, attention commonly exhibits sparsity, i.e., many values in the attention map are near zero, allowing for the omission of…
In this work, we introduce a novel metric for auditing group fairness in ranked lists. Our approach offers two benefits compared to the state of the art. First, we offer a blueprint for modeling of user attention. Rather than assuming a…
Clustering is a core task in machine learning with wide-ranging applications in data mining and pattern recognition. However, its unsupervised nature makes it inherently challenging. Many existing clustering algorithms suffer from critical…
Supervising internet traffic is essential for any Internet Service Provider (ISP) to dynamically allocate bandwidth in an optimized manner. BitTorrent is a well-known peer-to-peer file-sharing protocol for bulky file transfer. Its extensive…
Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…
Representation Fine-tuning (ReFT), a recently proposed Parameter-Efficient Fine-Tuning (PEFT) method, has attracted widespread attention for significantly improving parameter efficiency by editing representation space alone. In this work,…
Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…
Despite the rapid growth of online advertisement in developing countries, existing highly over-parameterized Click-Through Rate (CTR) prediction models are difficult to be deployed due to the limited computing resources. In this paper, by…
User behavior modeling -- which aims to extract user interests from behavioral data -- has shown great power in Click-through rate (CTR) prediction, a key component in recommendation systems. Recently, attention-based algorithms have become…
The search engine plays a fundamental role in online e-commerce systems, to help users find the products they want from the massive product collections. Relevance is an essential requirement for e-commerce search, since showing products…
One of the main challenges in ranking is embedding the query and document pairs into a joint feature space, which can then be fed to a learning-to-rank algorithm. To achieve this representation, the conventional state of the art approaches…
We propose an efficient online approximate Bayesian inference algorithm for estimating the parameters of a nonlinear function from a potentially non-stationary data stream. The method is based on the extended Kalman filter (EKF), but uses a…
Recently, masked image modeling (MIM), which learns visual representations by reconstructing the masked patches of an image, has dominated self-supervised learning in computer vision. However, the pre-training of MIM always takes massive…
Edge computing pushes the cloud computing boundaries beyond uncertain network resource by leveraging computational processes close to the source and target of data. Time-sensitive and data-intensive video surveillance applications benefit…
Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-supervised learning can better comprehend user dynamic…
Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important…