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With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…

Information Retrieval · Computer Science 2023-08-04 Jianghao Lin , Yanru Qu , Wei Guo , Xinyi Dai , Ruiming Tang , Yong Yu , Weinan Zhang

Recommender Systems (RSs) aim to provide personalized recommendations for users. A newly discovered bias, known as sentiment bias, uncovers a common phenomenon within Review-based RSs (RRSs): the recommendation accuracy of users or items…

Information Retrieval · Computer Science 2025-05-07 Le Pan , Yuanjiang Cao , Chengkai Huang , Wenjie Zhang , Lina Yao

Dwell time (DT) is a critical post-click metric for evaluating user preference in recommender systems, complementing the traditional click-through rate (CTR). Although multi-task learning is widely adopted to jointly optimize DT and CTR, we…

Information Retrieval · Computer Science 2025-08-25 Huishi Luo , Fuzhen Zhuang , Yongchun Zhu , Yiqing Wu , Bo Kang , Ruobing Xie , Feng Xia , Deqing Wang , Jin Dong

In modern social media, recommender systems (RecSys) rely on the click-through rate (CTR) as the standard metric to evaluate user engagement. CTR prediction is traditionally framed as a binary classification task to predict whether a user…

Machine Learning · Computer Science 2025-03-20 Zhongyu Ouyang , Chunhui Zhang , Yaning Jia , Soroush Vosoughi

Accurate recommendation and reliable explanation are two key issues for modern recommender systems. However, most recommendation benchmarks only concern the prediction of user-item ratings while omitting the underlying causes behind the…

Information Retrieval · Computer Science 2022-02-24 Yan Lyu , Sunhao Dai , Peng Wu , Quanyu Dai , Yuhao Deng , Wenjie Hu , Zhenhua Dong , Jun Xu , Shengyu Zhu , Xiao-Hua Zhou

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Calibration is a basic property for prediction systems, and algorithms for achieving it are well-studied in both statistics and machine learning. In many applications, however, the predictions are used to make decisions that select which…

Computer Science and Game Theory · Computer Science 2012-11-19 H. Brendan McMahan , Omkar Muralidharan

Bundle Recommendation (BR) aims at recommending bundled items on online content or e-commerce platform, such as song lists on a music platform or book lists on a reading website. Several graph based models have achieved state-of-the-art…

Information Retrieval · Computer Science 2022-12-22 Shixuan Zhu , Qi Shen , Yiming Zhang , Zhenwei Dong , Zhihua Wei

"Position bias" describes the tendency of users to interact with items on top of a list with higher probability than with items at a lower position in the list, regardless of the items' actual relevance. In the domain of recommender…

Digital Libraries · Computer Science 2018-02-20 Andrew Collins , Dominika Tkaczyk , Akiko Aizawa , Joeran Beel

Technology companies are increasingly using randomized controlled trials (RCTs) as part of their development process. Despite having fine control over engineering systems and data instrumentation, these RCTs can still be imperfectly…

Software Engineering · Computer Science 2022-09-05 Jeffrey Wong , Jasmine Nettiksimmons , Jiannan Lu , Katherine Livins

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

Social and Information Networks · Computer Science 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Users often struggle to locate an item within an information architecture, particularly when links are ambiguous or deeply nested in hierarchies. Information scent has been used to explain why users select incorrect links, but this concept…

Human-Computer Interaction · Computer Science 2026-03-13 Xiaofu Jin , Yunpeng Bai , Antti Oulasvirta

Implicit feedback (e.g., clicks, dwell times, etc.) is an abundant source of data in human-interactive systems. While implicit feedback has many advantages (e.g., it is inexpensive to collect, user centric, and timely), its inherent biases…

Information Retrieval · Computer Science 2016-08-17 Thorsten Joachims , Adith Swaminathan , Tobias Schnabel

In online advertising, a set of potential advertisements can be ranked by a certain auction system where usually the top-1 advertisement would be selected and displayed at an advertising space. In this paper, we show a selection bias issue…

Information Retrieval · Computer Science 2022-06-09 Shinya Suzumura , Hitoshi Abe

Recommendation plays a key role in e-commerce and in the entertainment industry. We propose to consider successive recommendations to users under the form of graphs of recommendations. We give models for this representation. Motivated by…

Social and Information Networks · Computer Science 2017-05-01 Erwan Le Merrer , Gilles Trédan

Industrial recommender systems are frequently tasked with approximating probabilities for multiple, often closely related, user actions. For example, predicting if a user will click on an advertisement and if they will then purchase the…

Information Retrieval · Computer Science 2021-09-01 Conor O'Brien , Kin Sum Liu , James Neufeld , Rafael Barreto , Jonathan J Hunt

Fake orders pose increasing threats to sequential recommender systems by misleading recommendation results through artificially manipulated interactions, including click farming, context-irrelevant substitutions, and sequential…

Information Retrieval · Computer Science 2026-04-13 Qiyu Qin , Yichen Li , Haozhao Wang , Cheng Wang , Rui Zhang , Ruixuan Li

Improved search quality enhances users' satisfaction, which directly impacts sales growth of an E-Commerce (E-Com) platform. Traditional Learning to Rank (LTR) algorithms require relevance judgments on products. In E-Com, getting such…

Information Retrieval · Computer Science 2020-07-10 Muhammad Umer Anwaar , Dmytro Rybalko , Martin Kleinsteuber

Sponsored search is a multi-billion dollar industry and makes up a major source of revenue for search engines (SE). click-through-rate (CTR) estimation plays a crucial role for ads selection, and greatly affects the SE revenue, advertiser…

Machine Learning · Computer Science 2015-09-22 Afroze Ibrahim Baqapuri , Ilya Trofimov

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…

Information Retrieval · Computer Science 2022-09-26 Tan Yu , Zhipeng Jin , Jie Liu , Yi Yang , Hongliang Fei , Ping Li