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In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…

Disordered Systems and Neural Networks · Physics 2016-09-30 Christopher Lynn , Daniel D. Lee

The Influence Maximization (IM) problem aims to select a set of seed nodes within a given budget to maximize the spread of influence in a social network. However, real-world social networks have several structural inequalities, such as…

Machine Learning · Computer Science 2025-12-02 Akrati Saxena , Harshith Kumar Yadav , Bart Rutten , Shashi Shekhar Jha

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Given a complex high-dimensional distribution over $\{\pm 1\}^n$, what is the best way to increase the expected number of $+1$'s by controlling the values of only a small number of variables? Such a problem is known as influence…

Data Structures and Algorithms · Computer Science 2024-01-05 Zongchen Chen , Elchanan Mossel

Social networks are commonly used for marketing purposes. For example, free samples of a product can be given to a few influential social network users (or "seed nodes"), with the hope that they will convince their friends to buy it. One…

Social and Information Networks · Computer Science 2019-01-17 Siyu Lei , Silviu Maniu , Luyi Mo , Reynold Cheng , Pierre Senellart

There is an urgent and pressing need to optimize usage of Graphical Processing Units (GPUs), which have arguably become one of the most expensive and sought after IT resources. To help with this goal, several of the current generation of…

Distributed, Parallel, and Cluster Computing · Computer Science 2024-09-11 Bekir Turkkan , Pavankumar Murali , Pavithra Harsha , Rohan Arora , Gerard Vanloo , Chandra Narayanaswami

Given a social network, where each user is associated with a selection cost, the problem of \textsc{Budgeted Influence Maximization} (\emph{BIM Problem} in short) asks to choose a subset of them (known as seed users) within an allocated…

Databases · Computer Science 2021-04-20 Suman Banerjee , Bithika Pal

We study the online influence maximization (OIM) problem in social networks, where the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest…

Social and Information Networks · Computer Science 2022-08-26 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

Large-scale social simulators are essential for studying complex social patterns. Prior work explores hybrid methods to scale up simulations, combining large language models (LLM)-based agents with numerical agent-based models (ABM).…

Artificial Intelligence · Computer Science 2026-05-11 Xuan Zhou , Yanhui Sun , Hantao Yao , Allen He , Yongdong Zhang , Wu Liu

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to user's privacy concern, overwhelming network scale etc., it is hard to target…

Social and Information Networks · Computer Science 2020-10-06 Chen Feng , Luoyi Fu , Bo Jiang , Haisong Zhang , Xinbing Wang , Feilong Tang , Guihai Chen

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore…

Social and Information Networks · Computer Science 2021-10-04 Ya-Wen Teng , Yishuo Shi , Chih-Hua Tai , De-Nian Yang , Wang-Chien Lee , Ming-Syan Chen

Large scale graph optimization problems arise in many fields. This paper presents an extensible, high performance framework (named OpenGraphGym-MG) that uses deep reinforcement learning and graph embedding to solve large graph optimization…

Distributed, Parallel, and Cluster Computing · Computer Science 2021-06-25 Weijian Zheng , Dali Wang , Fengguang Song

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

Data selection methods, such as active learning and core-set selection, are useful tools for improving the data efficiency of deep learning models on large-scale datasets. However, recent deep learning models have moved forward from…

Machine Learning · Computer Science 2021-08-03 Wentao Zhang , Zhi Yang , Yexin Wang , Yu Shen , Yang Li , Liang Wang , Bin Cui

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

Given a social network with diffusion probabilities as edge weights and an integer k, which k nodes should be chosen for initial injection of information to maximize influence in the network? This problem is known as Target Set Selection in…

Social and Information Networks · Computer Science 2018-08-17 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

Influence maximization (IM) is the task of finding the most important nodes in order to maximize the spread of influence or information on a network. This task is typically studied on static or temporal networks where the complete topology…

Social and Information Networks · Computer Science 2023-09-13 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Given a graph G, a budget k and a misinformation seed set S, Influence Minimization (IMIN) via node blocking aims to find a set of k nodes to be blocked such that the expected spread of S is minimized. This problem finds important…

Databases · Computer Science 2024-05-22 Jinghao Wang , Yanping Wu , Xiaoyang Wang , Ying Zhang , Lu Qin , Wenjie Zhang , Xuemin Lin

Learning the influence graph G of a high-dimensional Markov process is central to many application domains, including social networks, neuroscience, and financial risk analysis. However, in many of these applications, future states of the…

Information Theory · Computer Science 2026-01-21 Sudharsan Senthil , Avhishek Chatterjee
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