Related papers: Privacy in Targeted Advertising: A Survey
The eruption of big data with the increasing collection and processing of vast volumes and variety of data have led to breakthrough discoveries and innovation in science, engineering, medicine, commerce, criminal justice, and national…
This paper deals with the hot, evergreen topic of the relationship between privacy and technology. We give extensive motivation for why the privacy debate is still alive for private citizens and institutions, and we investigate the privacy…
This paper tackles the challenging and practical problem of multi-identifier private user profile matching for privacy-preserving ad measurement, a cornerstone of modern advertising analytics. We introduce a comprehensive cryptographic…
Massive developments in mobile wireless telecommunication networks have been made during the last few decades. At present, mobile users are getting familiar with the latest 5G networks, and the discussion for the next generation of Beyond…
As technology and technology companies have grown in power, ubiquity, and societal influence, some companies -- and notably some mobile apps -- have come to be perceived as privacy threats. Prior work has considered how various factors…
Numerous surveys have shown that Web users are concerned about the loss of privacy associated with online tracking. Alarmingly, these surveys also reveal that people are also unaware of the amount of data sharing that occurs between ad…
Recent advances in machine learning have enabled its wide application in different domains, and one of the most exciting applications is autonomous vehicles (AVs), which have encouraged the development of a number of ML algorithms from…
Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…
We present the first extensive measurement of the privacy properties of the advertising systems used by privacy-focused search engines. We propose an automated methodology to study the impact of clicking on search ads on three popular…
Contact tracing is a very powerful method to implement and enforce social distancing to avoid spreading of infectious diseases. The traditional approach of contact tracing is time consuming, manpower intensive, dangerous and prone to error…
Limited transparency in targeted advertising on online content delivery platforms can breed mistrust for both viewers (of the content and ads) and advertisers. This user study (n=864) explores how explanations for targeted ads can bridge…
In this paper, we explore the challenges of ensuring security and privacy for users from diverse demographic backgrounds. We propose a threat modeling approach to identify potential risks and countermeasures for product inclusion in…
Rapid advances in human genomics are enabling researchers to gain a better understanding of the role of the genome in our health and well-being, stimulating hope for more effective and cost efficient healthcare. However, this also prompts a…
We are entering the era of ubiquitous genetic information for research, clinical care, and personal curiosity. Sharing these datasets is vital for rapid progress in understanding the genetic basis of human diseases. However, one growing…
Although Large Language Models (LLMs) have become increasingly integral to diverse applications, their capabilities raise significant privacy concerns. This survey offers a comprehensive overview of privacy risks associated with LLMs and…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
Privacy in speech and audio has many facets. A particularly under-developed area of privacy in this domain involves consideration for information related to content and context. Speech content can include words and their meaning or even…
Users are often overwhelmed by privacy decisions to manage their personal data, which can happen on the web, in mobile, and in IoT environments. These decisions can take various forms -- such as decisions for setting privacy permissions or…
As Mixed Reality (MR) devices become increasingly popular across industries, they raise significant privacy and ethical concerns due to their capacity to collect extensive data on users and their environments. This paper highlights the…
Privacy is a well-understood concept in the physical world, with us all desiring some escape from the public gaze. However, while individuals might recognise locking doors as protecting privacy, they have difficulty practising equivalent…