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This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti

A widely studied process of influence diffusion in social networks posits that the dynamics of influence diffusion evolves as follows: Given a graph $G=(V,E)$, representing the network, initially \emph{only} the members of a given…

Data Structures and Algorithms · Computer Science 2015-12-22 Gennaro Cordasco , Luisa Gargano , Adele A. Rescigno , Ugo Vaccaro

Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

We study spreading on networks where the contact dynamics between the nodes is governed by a random process and where the inter-contact time distribution may differ from the exponential. We consider a process of imperfect spreading, where…

Physics and Society · Physics 2016-07-07 Martin Gueuning , Jean-Charles Delvenne , Renaud Lambiotte

In recent years, social networking platforms have developed into extraordinary channels for spreading and consuming information. Along with the rise of such infrastructure, there is continuous progress on techniques for spreading…

Social and Information Networks · Computer Science 2024-11-14 Thibaut Horel , Yaron Singer

If a piece of information is released from a media site, can it spread, in 1 month, to a million web pages? This influence estimation problem is very challenging since both the time-sensitive nature of the problem and the issue of…

Social and Information Networks · Computer Science 2013-11-18 Nan Du , Le Song , Manuel Gomez Rodriguez , Hongyuan Zha

Today, many companies take advantage of viral marketing to promote their new products, and since there are several competing companies in many markets, Competitive Influence Maximization has attracted much attention. Two categories of…

Social and Information Networks · Computer Science 2019-12-30 Amirhossein Ansari , Masoud Dadgar , Ali Hamzeh , Jörg Schlötterer , Michael Granitzer

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

Social and Information Networks · Computer Science 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui

We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…

Social and Information Networks · Computer Science 2022-09-15 Arkaprava Saha , Xiangyu Ke , Arijit Khan , Laks V. S. Lakshmanan

Most studies on influence maximization focus on one-shot propagation, i.e. the influence is propagated from seed users only once following a probabilistic diffusion model and users' activation are determined via single cascade. In reality…

Social and Information Networks · Computer Science 2017-02-21 Xiaohan Shan , Wei Chen , Qiang Li , Xiaoming Sun , Jialin Zhang

In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the…

Social and Information Networks · Computer Science 2016-06-14 Wei Chen , Tian Lin , Zihan Tan , Mingfei Zhao , Xuren Zhou

We study the problem of robust influence maximization in dynamic diffusion networks. In line with recent works, we consider the scenario where the network can undergo insertion and removal of nodes and edges, in discrete time steps, and the…

Databases · Computer Science 2024-12-17 Arkaprava Saha , Bogdan Cautis , Xiaokui Xiao , Laks V. S. Lakshmanan

Influence maximization is the problem of selecting top $k$ seed nodes in a social network to maximize their influence coverage under certain influence diffusion models. In this paper, we propose a novel algorithm IRIE that integrates a new…

Social and Information Networks · Computer Science 2012-03-20 Kyomin Jung , Wooram Heo , Wei Chen

Social networks are commonly used for marketing purposes. For example, free samples of a product can be given to a few influential social network users (or "seed nodes"), with the hope that they will convince their friends to buy it. One…

Social and Information Networks · Computer Science 2019-01-17 Siyu Lei , Silviu Maniu , Luyi Mo , Reynold Cheng , Pierre Senellart

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

It is widely acknowledged that the initial spreaders play an important role for the wide spreading of information in complex networks. Thus, a variety of centrality-based methods have been proposed to identify the most influential…

Physics and Society · Physics 2021-04-15 Leyang Xue , Peng Zhang , An Zeng

We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in…

Social and Information Networks · Computer Science 2020-11-23 George Panagopoulos , Fragkiskos D. Malliaros , Michalis Vazirgiannis

The classic influence maximization problem finds a limited number of influential seed users in a social network such that the expected number of influenced users in the network, following an influence cascade model, is maximized. The…

Social and Information Networks · Computer Science 2019-10-29 Kaivalya Rawal , Arijit Khan

The dynamics of cascading activation, such as rapid changes in public opinion and the outbreak of disease epidemics, have a crucial dependence on the connectivity patterns among the agents. We study cascading dynamics in modular,…

Physics and Society · Physics 2022-01-20 Jordan Snyder , Weiran Cai , Raissa M. D'Souza