Related papers: Privacy-preserving targeted mobile advertising: A …
In the past years, many proposals have emerged in order to address online advertising use-cases without access to third-party cookies. All these proposals leverage some privacy-enhancing technologies such as aggregation or differential…
In order to preserve the possibility of an Internet that is free at the point of use, attention is turning to new solutions that would allow targeted advertisement delivery based on behavioral information such as user preferences, without…
Contact tracing is a very effective way to control the COVID-19-like pandemics. It aims to identify individuals who closely contacted an infected person during the incubation period of the virus and notify them to quarantine. However, the…
Blockchain (BC), the technology behind the Bitcoin crypto-currency system, is considered to be both alluring and critical for ensuring enhanced security and (in some implementations, non-traceable) privacy for diverse applications in many…
The rapid advances in fitness wearable devices are redefining privacy around interactions. Fitness wearables devices record a considerable amount of sensitive and private details about exercise, blood oxygen level, and heart rate. Privacy…
Traditional Insurance, a popular approach of financial risk management, has suffered from the issues of high operational costs, opaqueness, inefficiency and a lack of trust. Recently, blockchain-enabled "parametric insurance" through…
The modern society, economy and industry have been changed remarkably by many cutting-edge technologies over the last years, and many more are in development and early implementation that will in turn led even wider spread of adoptions and…
The growth in the use of online advertising to foster brand awareness over recent years is largely attributable to the ubiquity of social media. One pivotal technology contributing to the success of online brand advertising is frequency…
The application of machine learning (ML) algorithms are massively scaling-up due to rapid digitization and emergence of new tecnologies like Internet of Things (IoT). In today's digital era, we can find ML algorithms being applied in the…
In the current paradigm of digital personalized services, the centralized management of personal data raises significant privacy concerns, security vulnerabilities, and diminished individual autonomy over sensitive information. Despite…
Casting a ballot from a phone or laptop sounds appealing, but only if voters can be confident their choice remains secret and results cannot be altered in the dark. This paper proposes a hybrid blockchain-based voting model that stores…
In today's mobile application marketplace, the ability of consumers to make informed choices regarding their privacy is extremely limited. Consumers largely rely on privacy policies and app permission mechanisms, but these do an inadequate…
This paper presents the development of an online procurement system and the integration of blockchain technology. Various tools such as PHP, JavaScript, HTML, CSS, and jQuery were used in designing the graphical, programming logic, and…
This article surveys blockchain-based approaches for several security services. These services include authentication, confidentiality, privacy, and access control list (ACL), data and resource provenance, and integrity assurance. All these…
The most fundamental purpose of blockchain technology is to enable persistent, consistent, distributed storage of information. Increasingly common are authentication systems that leverage this property to allow users to carry their personal…
The ubiquity of mobile devices has led to the proliferation of mobile services that provide personalized and context-aware content to their users. Modern mobile services are distributed between end-devices, such as smartphones, and remote…
Online advertising fuels the (seemingly) free internet. However, although users can access most websites free of charge, they need to pay a heavy cost on their privacy and blindly trust third parties and intermediaries that absorb great…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
With the help of a shared pool of reconfigurable computing resources, clients of the cloud-based model can keep sensitive data remotely and access the apps and services it offers on-demand without having to worry about maintaining and…
This paper addresses the critical challenge of ensuring healthcare policy compliance in the context of Electronic Health Records (EHRs). Despite stringent regulations like HIPAA, significant gaps in policy compliance often remain undetected…