Related papers: Privacy-preserving targeted mobile advertising: A …
In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…
Blockchain is a merging technology for decentralized management and data security, which was first introduced as the core technology of cryptocurrency, e.g., Bitcoin. Since the first success in financial sector, blockchain has shown great…
Security and privacy in Direct Load Control (DLC) is a fundamental challenge in smart grids. In this paper, we propose a blockchain-based framework to increase security and privacy of DLC. We propose a method whereby participating nodes…
The emerging blockchain technology has enabled various decentralised applications in a trustless environment without relying on a trusted intermediary. It is expected as a promising solution to tackle sophisticated challenges on personal…
Blockchain and smart contracts have garnered significant interest in recent years as the foundation of a decentralized, trustless digital ecosystem, thereby eliminating the need for traditional centralized authorities. Despite their central…
Privacy is one of the essential pillars for the widespread adoption of blockchains, but public blockchains are transparent by nature. Modern analytics techniques can easily subdue the pseudonymity feature of a blockchain user. Some…
Online trackers personalize ads campaigns, exponentially increasing their efficacy compared to traditional channels. The downside of this is that thousands of mostly unknown systems own our profiles and violate our privacy without our…
Sensitive records stored in the cloud such as healthcare records, private conversation and credit card information are targets of hackers and privacy abuse. Current information and record management systems have difficulties achieving…
Online advertising has typically been more personalized than offline advertising, through the use of machine learning models and real-time auctions for ad targeting. One specific task, predicting the likelihood of conversion (i.e.\ the…
Centralized social networks have experienced a transformative impact on our digital era communication, connection, and information-sharing information. However, it has also raised significant concerns regarding users' privacy and individual…
Personalized recommendations form an important part of today's internet ecosystem, helping artists and creators to reach interested users, and helping users to discover new and engaging content. However, many users today are skeptical of…
Increasingly, information systems rely on computational, storage, and network resources deployed in third-party facilities such as cloud centers and edge nodes. Such an approach further exacerbates cybersecurity concerns constantly raised…
The outbreak of COVID-19 pandemic has exposed an urgent need for effective contact tracing solutions through mobile phone applications to prevent the infection from spreading further. However, due to the nature of contact tracing, public…
As 6G networks evolve towards a synergistic system of Communication, Sensing, and Computing, Radio Access Networks become more distributed, necessitating robust end-to-end authentication. We propose Blockchain-enabled Radio Access Networks,…
In the era of social media and messaging applications, people are becoming increasingly aware of data privacy issues associated with such apps. Major messaging applications are moving towards end-to-end encryption (E2EE) to give their users…
Online advertising fuels the (seemingly) free internet. However, although users can access most of the web services free of charge, they pay a heavy coston their privacy. They are forced to trust third parties and intermediaries, who not…
Major advertising platforms recently increased privacy protections by limiting advertisers' access to individual-level data. Instead of providing access to granular raw data, the platforms only allow a limited number of aggregate queries to…
Blockchain has the potential to revolutionize the way we store, use, and process data. Information on most blockchains can be viewed by every node hosting the blockchain, which means that most blockchains cannot handle private data.…
Wearable fitness devices are widely used to track an individual's health and physical activities to improve the quality of health services. These devices sense a considerable amount of sensitive data processed by a centralized third party.…
For preserving privacy, blockchains can be equipped with dedicated mechanisms to anonymize participants. However, these mechanism often take only the abstraction layer of blockchains into account whereas observations of the underlying…