Related papers: Learning to Create Better Ads: Generation and Rank…
Regional prompting, or compositional generation, which enables fine-grained spatial control, has gained increasing attention for its practicality in real-world applications. However, previous methods either introduce additional trainable…
With the rapid proliferation of multimedia data in the internet, there has been a fast rise in the creation of videos for the viewers. This enables the viewers to skip the advertisement breaks in the videos, using ad blockers and 'skip ad'…
In the e-commerce realm, compelling advertising images are pivotal for attracting customer attention. While generative models automate image generation, they often produce substandard images that may mislead customers and require…
Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…
Generative AI (GenAI) tools are increasingly integrated into design workflows. While text prompts remain the primary input method for GenAI image tools, designers often struggle to craft effective ones. Moreover, research has primarily…
Personalized image generation via text prompts has great potential to improve daily life and professional work by facilitating the creation of customized visual content. The aim of image personalization is to create images based on a…
Existing text recognition methods usually need large-scale training data. Most of them rely on synthetic training data due to the lack of annotated real images. However, there is a domain gap between the synthetic data and real data, which…
As a challenging task, text-to-image generation aims to generate photo-realistic and semantically consistent images according to the given text descriptions. Existing methods mainly extract the text information from only one sentence to…
Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the…
In online advertising scenario, sellers often create multiple creatives to provide comprehensive demonstrations, making it essential to present the most appealing design to maximize the Click-Through Rate (CTR). However, sellers generally…
Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…
Writers, poets, singers usually do not create their compositions in just one breath. Text is revisited, adjusted, modified, rephrased, even multiple times, in order to better convey meanings, emotions and feelings that the author wants to…
Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advertisers and advertising revenue for platforms. With the advent…
This paper presents first successful steps in designing search agents that learn meta-strategies for iterative query refinement in information-seeking tasks. Our approach uses machine reading to guide the selection of refinement terms from…
Recent neural approaches to data-to-text generation have mostly focused on improving content fidelity while lacking explicit control over writing styles (e.g., word choices, sentence structures). More traditional systems use templates to…
People get informed of a daily task plan through diverse media involving both texts and images. However, most prior research only focuses on LLM's capability of textual plan generation. The potential of large-scale models in providing…
Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads. The prospect of such "generated native ads" has sparked…
Advertising posters, a form of information presentation, combine visual and linguistic modalities. Creating a poster involves multiple steps and necessitates design experience and creativity. This paper introduces AutoPoster, a highly…
Online advertising is an important revenue source for many IT companies. In the search advertising scenario, advertisement text that meets the need of the search query would be more attractive to the user. However, the manual creation of…
This paper proposes a comprehensive framework for the generation of covert advertisements within Conversational AI systems, along with robust techniques for their detection. It explores how subtle promotional content can be crafted within…