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Unbiased Learning to Rank (ULTR) studies the problem of learning a ranking function based on biased user interactions. In this framework, ULTR algorithms have to rely on a large amount of user data that are collected, stored, and aggregated…

Information Retrieval · Computer Science 2021-05-12 Chang Li , Hua Ouyang

In search systems, effectively coordinating the two core objectives of search relevance matching and click-through rate (CTR) prediction is crucial for discovering users' interests and enhancing platform revenue. In our prior work PRECTR,…

Information Retrieval · Computer Science 2026-02-25 Shuzhi Cao , Rong Chen , Ailong He , Shuguang Han , Jufeng Chen

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao

Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…

Information Retrieval · Computer Science 2022-02-23 Yanwu Yang , Panyu Zhai

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

The growth of Internet commerce has stimulated the use of collaborative filtering (CF) algorithms as recommender systems. A collaborative filtering (CF) algorithm recommends items of interest to the target user by leveraging the votes given…

Information Retrieval · Computer Science 2018-05-09 Xu He , Bin Liu , Ke-Jia Chen

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen

Recommender systems are widely used in industry to improve user experience. Despite great success, they have recently been criticized for collecting private user data. Federated Learning (FL) is a new paradigm for learning on distributed…

Machine Learning · Computer Science 2022-10-26 Junyi Li , Heng Huang

News recommendation aims to display news articles to users based on their personal interest. Existing news recommendation methods rely on centralized storage of user behavior data for model training, which may lead to privacy concerns and…

Information Retrieval · Computer Science 2020-10-09 Tao Qi , Fangzhao Wu , Chuhan Wu , Yongfeng Huang , Xing Xie

Federated learning is a training paradigm that learns from multiple distributed users without aggregating data on a centralized server. Such a paradigm promises the ability to deploy machine-learning at-scale to a diverse population of…

Computation and Language · Computer Science 2022-10-11 Andrew Silva , Pradyumna Tambwekar , Matthew Gombolay

Click-Through Rate (CTR) prediction on cold users is a challenging task in recommender systems. Recent researches have resorted to meta-learning to tackle the cold-user challenge, which either perform few-shot user representation learning…

Information Retrieval · Computer Science 2022-10-31 Yanyan Shen , Lifan Zhao , Weiyu Cheng , Zibin Zhang , Wenwen Zhou , Kangyi Lin

Viewport prediction is a crucial aspect of tile-based 360 video streaming system. However, existing trajectory based methods lack of robustness, also oversimplify the process of information construction and fusion between different modality…

Computer Vision and Pattern Recognition · Computer Science 2025-06-18 Zhihao Zhang , Yiwei Chen , Weizhan Zhang , Caixia Yan , Qinghua Zheng , Qi Wang , Wangdu Chen

For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…

Sequential recommendation is an advanced recommendation technique that utilizes the sequence of user behaviors to generate personalized suggestions by modeling the temporal dependencies and patterns in user preferences. However, it requires…

Information Retrieval · Computer Science 2025-04-09 Yichen Li , Qiyu Qin , Gaoyang Zhu , Wenchao Xu , Haozhao Wang , Yuhua Li , Rui Zhang , Ruixuan Li

Calibration is a basic property for prediction systems, and algorithms for achieving it are well-studied in both statistics and machine learning. In many applications, however, the predictions are used to make decisions that select which…

Computer Science and Game Theory · Computer Science 2012-11-19 H. Brendan McMahan , Omkar Muralidharan

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu