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Economic-wise, a common goal for companies conducting marketing is to maximize the return revenue/profit by utilizing the various effective marketing strategies. Consumer behavior is crucially important in economy and targeted marketing, in…

Artificial Intelligence · Computer Science 2022-03-01 Wensheng Gan , Guoting Chen , Hongzhi Yin , Philippe Fournier-Viger , Chien-Ming Chen , Philip S. Yu

A platform commits to a search algorithm that maps prices to search order. Given this algorithm, sellers set prices, and consumers engage in sequential search. This framework generalizes the ordered search literature. We introduce a special…

Theoretical Economics · Economics 2025-03-06 Xiaoyu Chen , Jingmin Huang , Yibo Lian

We study the design of an auction for an income-generating asset such as an intellectual property license. Each bidder has a signal about his future income from acquiring the asset. After the asset is allocated, the winner's income from the…

Theoretical Economics · Economics 2026-04-17 Ian Ball , Teemu Pekkarinen

Consider a market where a seller owns an item for sale and a buyer wants to purchase it. Each player has private information, known as their type. It can be costly and difficult for the players to reach an agreement through direct…

Computer Science and Game Theory · Computer Science 2024-10-29 Zhikang Fan , Weiran Shen

We study robust mechanisms to sell a common-value good. We assume that the mechanism designer knows the prior distribution of the buyers' common value but is unsure of the buyers' information structure about the common value. We use linear…

Computer Science and Game Theory · Computer Science 2016-11-22 Songzi Du

Selling a single item to $n$ self-interested buyers is a fundamental problem in economics, where the two objectives typically considered are welfare maximization and revenue maximization. Since the optimal mechanisms are often impractical…

Computer Science and Game Theory · Computer Science 2024-11-06 Billy Jin , Thomas Kesselheim , Will Ma , Sahil Singla

We consider the pricing problem faced by a seller who assigns a price to a good that confers its benefits not only to its buyers, but also to other individuals around them. For example, a snow-blower is potentially useful not only to the…

Computer Science and Game Theory · Computer Science 2013-05-02 Michal Feldman , David Kempe , Brendan Lucier , Renato Paes Leme

We develop a framework for the optimal pricing and product design of LLMs in which a provider sells menus of token budgets to users who differ in their valuations across a continuum of tasks. Under a homogeneous production technology, we…

Theoretical Economics · Economics 2026-03-10 Dirk Bergemann , Alessandro Bonatti , Alex Smolin

In the design and analysis of revenue-maximizing auctions, auction performance is typically measured with respect to a prior distribution over inputs. The most obvious source for such a distribution is past data. The goal is to understand…

Computer Science and Game Theory · Computer Science 2015-11-30 Richard Cole , Tim Roughgarden

Loyalty programs are important tools for sharing platforms seeking to grow supply. Online sharing platforms use loyalty programs to heavily subsidize resource providers, encouraging participation and boosting supply. As the sharing economy…

Computer Science and Game Theory · Computer Science 2018-05-10 Zhixuan Fang , Longbo Huang , Adam Wierman

The sum-utility maximization problem is known to be important in the energy systems literature. The conventional assumption to address this problem is that the utility is concave. But for some key applications, such an assumption is not…

Computer Science and Game Theory · Computer Science 2021-12-07 Chao Zhang , Samson Lasaulce , Li Wang , Lucas Saludjian , H. Vincent Poor

Retail electrical power marketers, also known as retailers, typically set up contracts with suppliers to secure electricity at fixed prices on the one hand and with end users to meet their load requirements at agreed rates on the other…

Optimization and Control · Mathematics 2016-07-28 Barati Masoud , Nikkhah Mojdehi Mohammad , Kazemi Ahad

Efficiency of self-optimizing systems is heavily dependent on their optimization strategies, e.g., choosing exact or approximate solver. A choice of such a strategy, in turn, is influenced by numerous factors, such as re-optimization time,…

Machine Learning · Computer Science 2019-09-10 Dmytro Pukhkaiev , Uwe Aßmann

In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the…

Optimization and Control · Mathematics 2012-09-25 Santiago Balseiro , Jon Feldman , Vahab Mirrokni , S. Muthukrishnan

We study the problem of selling a resource through an auction mechanism. The winning buyer in turn develops this resource to generate profit. Two forms of payment are considered: charging the winning buyer a one-time payment, or an initial…

Computer Science and Game Theory · Computer Science 2012-07-27 Vineet Abhishek , Bruce Hajek , Steven R. Williams

Digital advertising constitutes one of the main revenue sources for online platforms. In recent years, some advertisers tend to adopt auto-bidding tools to facilitate advertising performance optimization, making the classical \emph{utility…

Computer Science and Game Theory · Computer Science 2022-12-01 Hongtao Lv , Zhilin Zhang , Zhenzhe Zheng , Jinghan Liu , Chuan Yu , Lei Liu , Lizhen Cui , Fan Wu

The purpose of this research is to explore whether it is possible to construct a design theory for subscription services for intangible goods from a time discounting perspective, based on quantum information theory, which is the…

Physics and Society · Physics 2025-11-21 Misao Fukuda

In sponsored content and service markets, the content and service providers are able to subsidize their target mobile users through directly paying the mobile network operator, to lower the price of the data/service access charged by the…

Networking and Internet Architecture · Computer Science 2021-08-17 Wenbo Wang , Zehui Xiong , Dusit Niyato , Ping Wang , Zhu Han

We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network. A key feature of our model is that consumers experience a (positive) local network effect. In…

Computer Science and Game Theory · Computer Science 2011-01-31 Ozan Candogan , Kostas Bimpikis , Asuman Ozdaglar

In cloud computing, users scale their resources (computational) based on their need. There is massive literature dealing with such resource scaling algorithms. These works ignore a fundamental constrain imposed by all Cloud Service…

Distributed, Parallel, and Cluster Computing · Computer Science 2015-09-01 Gourav Saha , Ramkrishna Pasumarthy