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Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
By drawing on large-scale online data we construct and analyze the time-varying worldwide network of professional relationships among start-ups. The nodes of this network represent companies, while the links model the flow of employees and…
Financial institutions obtain enormous amounts of data about user transactions and money transfers, which can be considered as a large graph dynamically changing in time. In this work, we focus on the task of predicting new interactions in…
A growing trend for information technology is to not just react to changes, but anticipate them as much as possible. This paradigm made modern solutions, such as recommendation systems, a ubiquitous presence in today's digital transactions.…
Social network analysis emerged as an important research topic in sociology decades ago, and it has also attracted scientists from various fields of study like psychology, anthropology, geography and economics. In recent years, a…
It is of high interest for a company to identify customers expected to bring the largest profit in the upcoming period. Knowing as much as possible about each customer is crucial for such predictions. However, their demographic data,…
Online stores and service providers rely heavily on recommendation softwares to guide users through the vast amount of available products. Consequently, the field of recommender systems has attracted increased attention from the industry…
This study seeks to better understand the network characteristics of client support teams by analyzing the teams' e-mail communication networks and comparing it to client organization's satisfaction. In collaboration with a large service…
Competitive interactions represent one of the driving forces behind evolution and natural selection in biological and sociological systems. For example, animals in an ecosystem may vie for food or mates; in a market economy, firms may…
Understanding the structures why links are formed is an important and prominent research topic. In this paper, we therefore consider the link prediction problem in face-to-face contact networks, and analyze the predictability of new and…
Acquiring new customers is a vital process for growing businesses. Prospecting is the process of identifying and marketing to potential customers using methods ranging from online digital advertising, linear television, out of home, and…
In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from…
Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We…
Bipartite networks serve as highly suitable models to represent systems involving interactions between two distinct types of entities, such as online dating platforms, job search services, or ecommerce websites. These models can be…
Recommender systems have become an essential tool for providers and users of online services and goods, especially with the increased use of the Internet to access information and purchase products and services. This work proposes a novel…
With the overwhelming online products available in recent years, there is an increasing need to filter and deliver relevant personalized advice for users. Recommender systems solve this problem by modeling and predicting individual…
Recommender systems are important to help users select relevant and personalised information over massive amounts of data available. We propose an unified framework called Preference Network (PN) that jointly models various types of domain…
We propose a novel model-selection method for dynamic networks. Our approach involves training a classifier on a large body of synthetic network data. The data is generated by simulating nine state-of-the-art random graph models for dynamic…
After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…
Based on the success of recommender systems in e-commerce, there is growing interest in their use in matching markets (e.g., labor). While this holds potential for improving market fluidity and fairness, we show in this paper that naively…