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Multi-task and multi-domain learning methods seek to learn multiple tasks/domains, jointly or one after another, using a single unified network. The primary challenge and opportunity lie in leveraging shared information across these tasks…

Machine Learning · Computer Science 2026-02-03 Yash Garg , Nebiyou Yismaw , Rakib Hyder , Ashley Prater-Bennette , M. Salman Asif

With the rapid development of online advertising and recommendation systems, click-through rate prediction is expected to play an increasingly important role.Recently many DNN-based models which follow a similar Embedding&MLP paradigm have…

Machine Learning · Statistics 2019-05-01 Chenglei Niu , Guojing Zhong , Ying Liu , Yandong Zhang , Yongsheng Sun , Ailong He , Zhaoji Chen

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…

Information Retrieval · Computer Science 2024-06-18 Chang Zhou , Yang Zhao , Yuelin Zou , Jin Cao , Wenhan Fan , Yi Zhao , Chiyu Cheng

As a prevalent problem in online advertising, CTR prediction has attracted plentiful attention from both academia and industry. Recent studies have been reported to establish CTR prediction models in the graph neural networks (GNNs)…

Information Retrieval · Computer Science 2023-02-01 Panyu Zhai , Yanwu Yang , Chunjie Zhang

In recommendation systems, predicting Click-Through Rate (CTR) is crucial for accurately matching users with items. To improve recommendation performance for cold-start and long-tail items, recent studies focus on leveraging item multimodal…

Information Retrieval · Computer Science 2025-08-05 Yining Yao , Ziwei Li , Shuwen Xiao , Boya Du , Jialin Zhu , Junjun Zheng , Xiangheng Kong , Yuning Jiang

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

It is well known that tensor network regression models operate on an exponentially large feature space, but questions remain as to how effectively they are able to utilize this space. Using a polynomial featurization, we propose the…

Machine Learning · Computer Science 2023-01-27 Ian Convy , K. Birgitta Whaley

Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for…

Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Li Li , Heng Zou , Xin Xing , Zhaojie Liu , Yanlong Du

Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

Information Retrieval · Computer Science 2024-06-19 Ibrahim Can Yilmaz , Said Aldemir

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Constructing click models and extracting implicit relevance feedback information from the interaction between users and search engines are very important to improve the ranking of search results. Using neural network to model users' click…

Information Retrieval · Computer Science 2023-02-01 Yingfei Wang , Jianping Liu , Jian Wang , Xiaofeng Wang , Meng Wang , Xintao Chu

Multi-task dense prediction aims at handling multiple pixel-wise prediction tasks within a unified network simultaneously for visual scene understanding. However, cross-task feature interactions of current methods are still suffering from…

Computer Vision and Pattern Recognition · Computer Science 2024-11-26 Jingdong Zhang , Jiayuan Fan , Peng Ye , Bo Zhang , Hancheng Ye , Baopu Li , Yancheng Cai , Tao Chen

Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

Information Retrieval · Computer Science 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

In recommendation systems, new items are continuously introduced, initially lacking interaction records but gradually accumulating them over time. Accurately predicting the click-through rate (CTR) for these items is crucial for enhancing…

Information Retrieval · Computer Science 2024-07-16 Yaqing Wang , Hongming Piao , Daxiang Dong , Quanming Yao , Jingbo Zhou

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

Information Retrieval · Computer Science 2024-02-07 Jinqiu Jin , Sihao Ding , Wenjie Wang , Fuli Feng

Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

Information Retrieval · Computer Science 2023-01-20 YaChen Yan , Liubo Li

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun
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