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Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…

Machine Learning · Computer Science 2020-06-11 Dafang Zou , Leiming Zhang , Jiafa Mao , Weiguo Sheng

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Existing click-through rate (CTR) prediction works have studied the role of feature interaction through a variety of techniques. Each interaction technique exhibits its own strength, and solely using one type usually constrains the model's…

Information Retrieval · Computer Science 2025-06-23 Xu Chen , Zida Cheng , Yuangang Pan , Shuai Xiao , Xiaoming Liu , Jinsong Lan , Xiaoyong Zhu , Bo Zheng , Ivor W. Tsang

Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction…

Machine Learning · Computer Science 2019-02-26 Li Zhang , Weichen Shen , Shijian Li , Gang Pan

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

In this paper, we consider the Click-Through-Rate (CTR) prediction problem. Factorization Machines and their variants consider pair-wise feature interactions, but normally we won't do high-order feature interactions using FM due to high…

Artificial Intelligence · Computer Science 2021-11-30 Kai Wang , Chunxu Shen , Chaoyun Zhang Wenye Ma

Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang

Advertising and feed ranking are essential to many Internet companies such as Facebook and Sina Weibo. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. There are many…

Machine Learning · Computer Science 2019-11-13 Tongwen Huang , Zhiqi Zhang , Junlin Zhang

Click-through rate (CTR) prediction models are common in many online applications such as digital advertising and recommender systems. Field-Aware Factorization Machine (FFM) and Field-weighted Factorization Machine (FwFM) are…

Information Retrieval · Computer Science 2021-06-16 Harshit Pande

CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation for each feature without considering the varying importance…

Information Retrieval · Computer Science 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require…

Information Retrieval · Computer Science 2017-03-14 Huifeng Guo , Ruiming Tang , Yunming Ye , Zhenguo Li , Xiuqiang He

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising. The data used in these applications are multi-field categorical data, where each feature belongs to one field. Field information is…

Information Retrieval · Computer Science 2021-03-22 Yang Sun , Junwei Pan , Alex Zhang , Aaron Flores

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu
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