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Influencer marketing has become a widely used strategy for reaching customers. Despite growing interest among influencers and brand partners in predicting engagement with influencer videos, there has been little research on the relative…
State-of-the-art conversational agents have advanced significantly in conjunction with the use of large transformer-based language models. However, even with these advancements, conversational agents still lack the ability to produce…
User engagement prediction plays a critical role for designing interaction strategies to grow user engagement and increase revenue in online social platforms. Through the in-depth analysis of the real-world data from the world's largest…
Over the past decade, social media platforms have been key in spreading rumors, leading to significant negative impacts. To counter this, the community has developed various Rumor Detection (RD) algorithms to automatically identify them…
With rise in security breaches over the past few years, there has been an increasing need to mine insights from social media platforms to raise alerts of possible attacks in an attempt to defend conflict during competition. In this study,…
Cyberbullying, identified as intended and repeated online bullying behavior, has become increasingly prevalent in the past few decades. Despite the significant progress made thus far, the focus of most existing work on cyberbullying…
Social media sites have become a popular platform for individuals to seek and share health information. Despite the progress in natural language processing for social media mining, a gap remains in analyzing health-related texts on social…
Information diffusion mechanisms based on social influence models are mainly studied using likelihood of adoption when active neighbors expose a user to a message. The problem arises primarily from the fact that for the most part, this…
Social networks often exert social pressure, causing individuals to adapt their expressed opinions to conform to their peers. An agent in such systems can be modeled as having a (true and unchanging) inherent belief while broadcasting a…
Online users discuss and converse about all sorts of topics on social networks. Facebook, Twitter, Reddit are among many other networks where users can have this freedom of information sharing. The abundance of information shared over these…
Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users…
Conventional approaches to identify depression are not scalable, and the public has limited awareness of mental health, especially in developing countries. As evident by recent studies, social media has the potential to complement mental…
We address the problem of maximizing user engagement with content (in the form of like, reply, retweet, and retweet with comments)on the Twitter platform. We formulate the engagement forecasting task as a multi-label classification problem…
Social media platforms are thriving nowadays, so a huge volume of data is produced. As it includes brief and clear statements, millions of people post their thoughts on microblogging sites every day. This paper represents and analyze the…
Topics in conversations depend in part on the type of interpersonal relationship between speakers, such as friendship, kinship, or romance. Identifying these relationships can provide a rich description of how individuals communicate and…
Recent research has explored the increasingly important role of social media by examining the dynamics of individual and group behavior, characterizing patterns of information diffusion, and identifying influential individuals. In this…
Information diffusion prediction aims at predicting the target users in the information diffusion path on social networks. Prior works mainly focus on the observed structure or sequence of cascades, trying to predict to whom this cascade…
Millions of people use online social networks to reinforce their sense of belonging, for example by giving and asking for feedback as a form of social validation and self-recognition. It is common to observe disagreement among people…
Social media play a key role in mobilizing collective action, holding the potential for studying the pathways that lead individuals to actively engage in addressing global challenges. However, quantitative research in this area has been…
Collectives adapt their network structure to the challenges they face. It has been hypothesized that collectives experiencing a real or imagined threat from an outgroup tend to consolidate behind a few influential group members, and that…