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We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…

Machine Learning · Computer Science 2019-11-11 Shatian Wang , Zhen Xu , Van-Anh Truong

Given billboard and trajectory database, finding a limited number of billboard slots for maximizing the influence is an important problem in the context of billboard advertisement. Most of the existing literature focused on the influential…

Databases · Computer Science 2024-04-22 Dildar Ali , Suman Banerjee , Yamuna Prasad

The problem of Profit Maximization asks to choose a limited number of influential users from a given social network such that the initial activation of these users maximizes the profit earned at the end of the diffusion process. This…

Social and Information Networks · Computer Science 2026-02-03 Poonam Sharma , Suman Banerjee

This paper describes a new algorithm to solve the decision making problem in Influence Diagrams based on algorithms for credal networks. Decision nodes are associated to imprecise probability distributions and a reformulation is introduced…

Artificial Intelligence · Computer Science 2012-06-18 Cassio Polpo de Campos , Qiang Ji

In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-11 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

Influence maximization is the task of finding the smallest set of nodes whose activation in a social network can trigger an activation cascade that reaches the targeted network coverage, where threshold rules determine the outcome of…

Artificial Intelligence · Computer Science 2021-04-16 Manqing Ma , Gyorgy Korniss , Boleslaw K. Szymanski

We consider the problem of selecting a minimum size subset of nodes in a network, that allows to activate all the nodes of the network. We present a fast and simple algorithm that, in real-life networks, produces solutions that outperform…

Data Structures and Algorithms · Computer Science 2016-10-18 Gennaro Cordasco , Luisa Gargano , Adele Anna Rescigno

Although influence maximization problem has been extensively studied over the past ten years, majority of existing work adopt one of the following models: \emph{full-feedback model} or \emph{zero-feedback model}. In the zero-feedback model,…

Social and Information Networks · Computer Science 2019-04-23 Jing Yuan , Shaojie Tang

Influence Maximization is a NP-hard problem of selecting the optimal set of influencers in a network. Here, we propose two new approaches to influence maximization based on two very different metrics. The first metric, termed Balanced Index…

Social and Information Networks · Computer Science 2019-12-02 Panagiotis D. Karampourniotis , Boleslaw K. Szymanski , Gyorgy Korniss

In this paper, we design a resource allocation framework for the delay-sensitive Multi-User MIMO (MU-MIMO) broadcast system with limited feedback. Considering the scarcity and interrelation of the transmit power and feedback bandwidth, it…

Information Theory · Computer Science 2013-11-06 Xiaoming Chen , Zhaoyang Zhang , Chau Yuen

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Identifying the most influential nodes in information networks has been the focus of many research studies. This problem has crucial applications in various contexts, such as controlling the propagation of viruses or rumours in real-world…

Social and Information Networks · Computer Science 2022-08-30 Ahmad Asgharian Rezaei , Justin Munoz , Mahdi Jalili , Hamid Khayyam

In a social network, influence maximization is the problem of identifying a set of users that own the maximum {\it influence ability} across the network. In this paper, a novel credit distribution (CD) based model, termed as the…

Social and Information Networks · Computer Science 2018-01-29 Qilian Yu , Hang Li , Yun Liao , Shuguang Cui

Online social networks have been one of the most effective platforms for marketing and advertising. Through "word of mouth" effects, information or product adoption could spread from some influential individuals to millions of users in…

Social and Information Networks · Computer Science 2023-05-17 Tiantian Chen , Bin Liu , Wenjing Liu , Qizhi Fang , Jing Yuan , Weili Wu

Given a network represented by a weighted directed graph G, we consider the problem of finding a bounded cost set of nodes S such that the influence spreading from S in G, within a given time bound, is as large as possible. The dynamic that…

Social and Information Networks · Computer Science 2015-02-23 Ferdinando Cicalese , Gennaro Cordasco , Luisa Gargano , Martin Milanic , Joseph Peters , Ugo Vaccaro

Most studies on influence maximization focus on one-shot propagation, i.e. the influence is propagated from seed users only once following a probabilistic diffusion model and users' activation are determined via single cascade. In reality…

Social and Information Networks · Computer Science 2017-02-21 Xiaohan Shan , Wei Chen , Qiang Li , Xiaoming Sun , Jialin Zhang

We introduce a new budgeted framework for online influence maximization, considering the total cost of an advertising campaign instead of the common cardinality constraint on a chosen influencer set. Our approach better models the…

Machine Learning · Computer Science 2026-04-22 Pierre Perrault , Jennifer Healey , Zheng Wen , Michal Valko

Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Huawei Shen , Junming Huang , Guoqing Zhang , Xueqi Cheng

We consider the problem of predicting the time evolution of influence, the expected number of activated nodes, given a set of initially active nodes on a propagation network. To address the significant computational challenges of this…

Social and Information Networks · Computer Science 2017-01-10 Shui-Nee Chow , Xiaojing Ye , Hongyuan Zha , Haomin Zhou