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We consider a brand with a given budget that wants to promote a product over multiple rounds of influencer marketing. In each round, it commissions an influencer to promote the product over a social network, and then observes the subsequent…

Machine Learning · Computer Science 2019-11-11 Shatian Wang , Zhen Xu , Van-Anh Truong

Recent work has demonstrated that many social networks, and indeed many networks of other types also, have broad distributions of vertex degree. Here we show that this has a substantial impact on the shape of ego-centered networks, i.e.,…

Statistical Mechanics · Physics 2007-05-23 M. E. J. Newman

A social (sexual) network is modeled by an extension of the configuration model to the situation where edges have weights, e.g. reflecting the number of sex-contacts between the individuals. An epidemic model is defined on the network such…

Probability · Mathematics 2011-12-21 Tom Britton , David Lindenstrand

Boolean networks serve as discrete models of regulation and signaling in biological cells. Identifying the key controllers of such processes is important for understanding the dynamical systems and planning further analysis. Here we…

Molecular Networks · Quantitative Biology 2012-09-14 Fakhteh Ghanbarnejad , Konstantin Klemm

In this paper, we study a model of opinion dynamics in a social network in the presence increasing interpersonal influence, i.e., increasing peer pressure. Each agent in the social network has a distinct social stress function given by a…

Social and Information Networks · Computer Science 2017-06-20 Justin Semonsen , Christopher Griffin , Anna Squicciarini , Sarah Rajtmajer

We propose a method for estimation and inference for bounds for heterogeneous causal effect parameters in general sample selection models where the treatment can affect whether an outcome is observed and no exclusion restrictions are…

Econometrics · Economics 2024-07-29 Phillip Heiler

In this paper, we study diffusion social learning over weakly-connected graphs. We show that the asymmetric flow of information hinders the learning abilities of certain agents regardless of their local observations. Under some…

Social and Information Networks · Computer Science 2017-01-10 Hawraa Salami , Bicheng Ying , Ali H. Sayed

Contagion effect refers to the causal effect of peers' behavior on the outcome of an individual in social networks. Contagion can be confounded due to latent homophily which makes contagion effect estimation very hard: nodes in a homophilic…

Machine Learning · Computer Science 2023-10-19 Zahra Fatemi , Elena Zheleva

Professional networks -- the social networks among people in a given line of work -- can serve as a conduit for job prospects and other opportunities. Here we propose a model for the formation of such networks and the transfer of…

Computer Science and Game Theory · Computer Science 2024-06-28 Cynthia Dwork , Chris Hays , Jon Kleinberg , Manish Raghavan

Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users…

Social and Information Networks · Computer Science 2014-01-20 Xiaohui Wang , Jia Jia , Lianhong Cai , Jie Tang

A great deal of effort has gone into trying to model social influence --- including the spread of behavior, norms, and ideas --- on networks. Most models of social influence tend to assume that individuals react to changes in the states of…

Physics and Society · Physics 2018-04-04 Se-Wook Oh , Mason A. Porter

Network models are used to study interconnected systems across many physical, biological, and social disciplines. Such models often assume a particular network-generating mechanism, which when fit to data produces estimates of…

Social and Information Networks · Computer Science 2022-01-17 Ryan E. Langendorf , Matthew G. Burgess

Social Media has seen a tremendous growth in the last decade and is continuing to grow at a rapid pace. With such adoption, it is increasingly becoming a rich source of data for opinion mining and sentiment analysis. The detection and…

Machine Learning · Computer Science 2019-12-18 Rahul Radhakrishnan Iyer , Jing Chen , Haonan Sun , Keyang Xu

The proliferation of social media such as real time microblogging and online reputation systems facilitate real time sensing of social patterns and behavior. In the last decade, sensing and decision making in social networks have witnessed…

Social and Information Networks · Computer Science 2014-05-07 Vikram Krishnamurthy , Omid Namvar Gharehshiran , Maziyar Hamdi

The observation that individuals tend to be friends with people who are similar to themselves, commonly known as homophily, is a prominent and well-studied feature of social networks. Many machine learning methods exploit homophily to…

Social and Information Networks · Computer Science 2017-05-16 Kristen M. Altenburger , Johan Ugander

One of the famous results of network science states that networks with heterogeneous connectivity are more susceptible to epidemic spreading than their more homogeneous counterparts. In particular, in networks of identical nodes it has been…

Physics and Society · Physics 2015-08-05 Hui Yang , Ming Tang , Thilo Gross

In causal inference, interference refers to the phenomenon in which the actions of peers in a network can influence an individual's outcome. Peer effect refers to the difference in counterfactual outcomes of an individual for different…

Artificial Intelligence · Computer Science 2025-10-08 Shishir Adhikari , Sourav Medya , Elena Zheleva

The importance of the ability of predict trends in social media has been growing rapidly in the past few years with the growing dominance of social media in our everyday's life. Whereas many works focus on the detection of anomalies in…

Social and Information Networks · Computer Science 2011-11-22 Yaniv Altshuler , Wei Pan , Alex Pentland

Agent-based models of residential segregation have been of persistent interest to various research communities since their origin with James Sakoda and popularization by Thomas Schelling. Frequently, these models have sought to elucidate…

Physics and Society · Physics 2025-05-14 Will Deter , Hiroki Sayama

Threshold models try to explain the consequences of social influence like the spread of fads and opinions. Along with models of epidemics, they constitute a major theoretical framework of social spreading processes. In threshold models on…

Physics and Society · Physics 2014-08-27 Fariba Karimi , Petter Holme
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