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In an effort to combat ad annoyance in mobile apps, publishers have introduced a new ad format called "Incentivized Advertising" or "Rewarded Advertising", whereby users receive rewards in exchange for watching ads. There is much debate in…
A randomized experiment with almost 35 million Pandora listeners enables us to measure the sensitivity of consumers to advertising, an important topic of study in the era of ad-supported digital content provision. The experiment randomized…
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently. It provides a framework that makes precise how parallel…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
Media publisher platforms often face an effectiveness-nuisance tradeoff: more annoying ads can be more effective for some advertisers because of their ability to attract attention, but after attracting viewers' attention, their nuisance to…
Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…
Productive and efficient human-robot teaming is a highly desirable ability in service robots, yet there is a fundamental trade-off that a robot needs to consider in such tasks. On the one hand, gaining information from communication with…
Extensive research shows that consumers are generally averse to price discrimination. However, instruments of differential pricing can benefit consumer surplus and alleviate inequity through targeted price discounts. This paper examines how…
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the…
Buyers (e.g., advertisers) often have limited financial and processing resources, and so their participation in auctions is throttled. Changes to auctions may affect bids or throttling and any change may affect what winners pay. This paper…
Systems aiming to aid consumers in their decision-making (e.g., by implementing persuasive techniques) are more likely to be effective when consumers trust them. However, recent research has demonstrated that the machine learning algorithms…
It is standard practice in online retail to run pricing experiments by randomizing at the article-level, i.e. by changing prices of different products to identify treatment effects. Due to customers' cross-price substitution behavior, such…
The fast growing ad-blocker usage results in large revenue decrease for ad-supported online websites. Facing this problem, many online publishers choose either to cooperate with ad-blocker software companies to show acceptable ads or to…
With the growing popularity of intelligent assistants (IAs), evaluating IA quality becomes an increasingly active field of research. This paper identifies and quantifies the feedback effect, a novel component in IA-user interactions: how…
We consider a causal inference problem frequently encountered in online advertising systems, where a publisher (e.g., Instagram, TikTok) interacts repeatedly with human users and advertisers by sporadically displaying to each user an…
As robots become increasingly prevalent in human environments, there will inevitably be times when a robot needs to interrupt a human to initiate an interaction. Our work introduces the first interruptibility-aware mobile robot system, and…
We study the effects of allowing paid prioritization arrangements in a market with content provider (CP) competition. We consider competing CPs who pay prioritization fees to a monopolistic ISP so as to offset the ISP's cost for investing…
Context: In-app advertising is the primary source of revenue for many mobile apps. The cost of advertising (ad cost) is non-negligible for app developers to ensure a good user experience and continuous profits. Previous studies mainly focus…
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of…