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Online advertising is a huge, rapidly growing advertising market in today's world. One common form of online advertising is using image ads. A decision is made (often in real time) every time a user sees an ad, and the advertiser is eager…
The MIT/IEEE/Amazon GraphChallenge encourages community approaches to developing new solutions for analyzing graphs and sparse data derived from social media, sensor feeds, and scientific data to discover relationships between events as…
The web3 applications have recently been growing, especially on the Ethereum platform, starting to become the target of scammers. The web3 scams, imitating the services provided by legitimate platforms, mimic regular activity to deceive…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…
We performed a large-scale crawl of the World Wide Web, covering 6.9 Million domains and 57 Million subdomains, including all high-traffic sites of the Internet. We present a study of the correlations found between quantities measuring the…
Adblocking relies on filter lists, which are manually curated and maintained by a community of filter list authors. Filter list curation is a laborious process that does not scale well to a large number of sites or over time. In this paper,…
Cookie banners, the pop ups that appear to collect your consent for data collection, are a tempting ground for dark patterns. Dark patterns are design elements that are used to influence the user's choice towards an option that is not in…
Autonomous driving is among the largest domains in which deep learning has been fundamental for progress within the last years. The rise of datasets went hand in hand with this development. All the more striking is the fact that researchers…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
User privacy can be compromised by matching user data traces to records of their previous behavior. The matching of the statistical characteristics of traces to prior user behavior has been widely studied. However, an adversary can also…
Modern web browsers are incredibly complex, with millions of lines of code and over one thousand JavaScript functions and properties available to website authors. This work investigates how these browser features are used on the modern,…
Designing data sharing mechanisms providing performance and strong privacy guarantees is a hot topic for the Online Advertising industry. Namely, a prominent proposal discussed under the Improving Web Advertising Business Group at W3C only…
Market-driven software intensive product development companies have been more and more experiencing the problem of feature expansion over time. Product managers face the challenge of identifying and locating the high value features in an…
Several studies have been conducted on understanding third-party user tracking on the web. However, web trackers can only track users on sites where they are embedded by the publisher, thus obtaining a fragmented view of a user's online…
Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We present automated techniques that enable experts to…
Mobile apps nowadays are often packaged with third-party ad libraries to monetize user data.
Graph generative models become increasingly effective for data distribution approximation and data augmentation. While they have aroused public concerns about their malicious misuses or misinformation broadcasts, just as what Deepfake…
Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-scale system, the challenge for ads supply lies in modeling…
The World Wide Web's connectivity is greatly attributed to the HTTP protocol, with HTTP messages offering informative header fields that appeal to disciplines like web security and privacy, especially concerning web tracking. Despite…
In this paper we present a platform which is usable by novice users without domain knowledge of experts. The platform consisting of an iOS app to monitor network traffic and a website to evaluate the results. Monitoring takes place…