English
Related papers

Related papers: Query-Variant Advertisement Text Generation with A…

200 papers

Query expansion with pseudo-relevance feedback (PRF) is a powerful approach to enhance the effectiveness in information retrieval. Recently, with the rapid advance of deep learning techniques, neural text generation has achieved promising…

Information Retrieval · Computer Science 2021-08-16 Minghui Huang , Dong Wang , Shuang Liu , Meizhen Ding

How to generate descriptions from structured data organized in tables? Existing approaches using neural encoder-decoder models often suffer from lacking diversity. We claim that an open set of templates is crucial for enriching the phrase…

Computation and Language · Computer Science 2020-02-14 Rong Ye , Wenxian Shi , Hao Zhou , Zhongyu Wei , Lei Li

Existing neural methods for data-to-text generation are still struggling to produce long and diverse texts: they are insufficient to model input data dynamically during generation, to capture inter-sentence coherence, or to generate…

Computation and Language · Computer Science 2019-08-27 Zhihong Shao , Minlie Huang , Jiangtao Wen , Wenfei Xu , Xiaoyan Zhu

Neural network-based sequence-to-sequence (seq2seq) models strongly suffer from the low-diversity problem when it comes to open-domain dialogue generation. As bland and generic utterances usually dominate the frequency distribution in our…

Computation and Language · Computer Science 2020-05-14 Hui Su , Xiaoyu Shen , Sanqiang Zhao , Xiao Zhou , Pengwei Hu , Randy Zhong , Cheng Niu , Jie Zhou

Generating knowledge-intensive and comprehensive long texts, such as encyclopedia articles, remains significant challenges for Large Language Models. It requires not only the precise integration of facts but also the maintenance of thematic…

Computation and Language · Computer Science 2025-03-04 Hongchao Gu , Dexun Li , Kuicai Dong , Hao Zhang , Hang Lv , Hao Wang , Defu Lian , Yong Liu , Enhong Chen

Large language models (LLMs) enable a new form of advertising for retrieval-augmented generation (RAG) systems in which organic responses are blended with contextually relevant ads. The prospect of such "generated native ads" has sparked…

Information Retrieval · Computer Science 2026-04-10 Sebastian Heineking , Wilhelm Pertsch , Ines Zelch , Janek Bevendorff , Benno Stein , Matthias Hagen , Martin Potthast

Diverse keyword suggestions for a given landing page or matching queries to diverse documents is an active research area in online advertising. Modern search engines provide advertisers with products like Dynamic Search Ads and Smart…

Information Retrieval · Computer Science 2020-12-02 Shreya Malani , Dinesh Gaurav , Anoop Vallabhajosyula , Rahul Agrawal

Controlled generation refers to the problem of creating text that contains stylistic or semantic attributes of interest. Many approaches reduce this problem to training a predictor of the desired attribute. For example, researchers hoping…

Computation and Language · Computer Science 2023-06-02 Carolina Zheng , Claudia Shi , Keyon Vafa , Amir Feder , David M. Blei

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a…

Information Retrieval · Computer Science 2024-02-20 Jinheon Baek , Nirupama Chandrasekaran , Silviu Cucerzan , Allen herring , Sujay Kumar Jauhar

Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text…

Computer Vision and Pattern Recognition · Computer Science 2026-05-13 Yexing Xu , Wei Feng , Shen Zhang , Haohan Wang , Yuxin Qin , Yaoyu Li , Ao Ma , Yuhao Luo , Lu Wang , Xudong Ren , Haoran Wang , Run Ling , Zheng Zhang , Jingjing Lv , Junjie Shen , Ching Law , Longguang Wang , Yulan Guo

As the amount of online text increases, the demand for text classification to aid the analysis and management of text is increasing. Text is cheap, but information, in the form of knowing what classes a text belongs to, is expensive.…

Machine Learning · Computer Science 2010-09-27 Chowdhury Mofizur Rahman , Ferdous Ahmed Sohel , Parvez Naushad , S. M. Kamruzzaman

Controlling the model to generate texts of different categories is a challenging task that is receiving increasing attention. Recently, generative adversarial networks (GANs) have shown promising results for category text generation.…

Computation and Language · Computer Science 2022-03-25 Pengsen Cheng , Jinqiao Dai , Jiayong Liu

Despite the impressive advancements of Large Language Models (LLMs) in generating text, they are often limited by the knowledge contained in the input and prone to producing inaccurate or hallucinated content. To tackle these issues,…

Information Retrieval · Computer Science 2024-05-29 Yu Wang , Nedim Lipka , Ruiyi Zhang , Alexa Siu , Yuying Zhao , Bo Ni , Xin Wang , Ryan Rossi , Tyler Derr

How will generative AI pay for itself? Unless charging users for access, selling advertising is the only alternative. Especially in the multi-billion dollar web search market with ads as the main source of revenue, the introduction of a…

Information Retrieval · Computer Science 2023-10-10 Ines Zelch , Matthias Hagen , Martin Potthast

Neural generative models have become popular and achieved promising performance on short-text conversation tasks. They are generally trained to build a 1-to-1 mapping from the input post to its output response. However, a given post is…

Computation and Language · Computer Science 2019-02-22 Jun Gao , Wei Bi , Xiaojiang Liu , Junhui Li , Shuming Shi

While keyword query empowers ordinary users to search vast amount of data, the ambiguity of keyword query makes it difficult to effectively answer keyword queries, especially for short and vague keyword queries. To address this challenging…

Databases · Computer Science 2013-01-14 Jianxin Li , Chengfei Liu , Liang Yao , Jeffrey Xu Yu

We present DeepGen, a system deployed at web scale for automatically creating sponsored search advertisements (ads) for BingAds customers. We leverage state-of-the-art natural language generation (NLG) models to generate fluent ads from…

Computation and Language · Computer Science 2022-10-21 Konstantin Golobokov , Junyi Chai , Victor Ye Dong , Mandy Gu , Bingyu Chi , Jie Cao , Yulan Yan , Yi Liu

Decoding from the output distributions of large language models to produce high-quality text is a complex challenge in language modeling. Various approaches, such as beam search, sampling with temperature, $k-$sampling, nucleus…

Computation and Language · Computer Science 2024-10-22 Esteban Garces Arias , Julian Rodemann , Meimingwei Li , Christian Heumann , Matthias Aßenmacher

In this paper, we propose a model using generative adversarial net (GAN) to generate realistic text. Instead of using standard GAN, we combine variational autoencoder (VAE) with generative adversarial net. The use of high-level latent…

Computation and Language · Computer Science 2018-11-08 Heng Wang , Zengchang Qin , Tao Wan

Large Language Models (LLMs) have shown remarkable capabilities in general domains but often struggle with tasks requiring specialized knowledge. Conventional Retrieval-Augmented Generation (RAG) techniques typically retrieve external…

Computation and Language · Computer Science 2025-02-20 Yucheng Shi , Tianze Yang , Canyu Chen , Quanzheng Li , Tianming Liu , Xiang Li , Ninghao Liu