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We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in…
The influence maximization problem is trying to identify a set of K nodes by which the spread of influence, diseases, or information is maximized. The optimization of influence by finding such a set is an NP-hard problem and a key issue in…
How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…
Given a social network represented as a graph where the nodes are the users and the edges represent the social relations, and a positive integer k, how to select k nodes to maximize the influence in the network remains an active area of…
Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to…
We study the min-cost seed selection problem in online social networks, where the goal is to select a set of seed nodes with the minimum total cost such that the expected number of influenced nodes in the network exceeds a predefined…
We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…
Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…
CMO Council reports that 71\% of internet users in the U.S. were influenced by coupons and discounts when making their purchase decisions. It has also been shown that offering coupons to a small fraction of users (called seed users) may…
Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…
This paper studies the multi-cascade influence maximization problem, which explores strategies for launching one information cascade in a social network with multiple existing cascades. With natural extensions to the classic models, we…
Given a social network modeled as a weighted graph $G$, the influence maximization problem seeks $k$ vertices to become initially influenced, to maximize the expected number of influenced nodes under a particular diffusion model. The…
Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…
The research of influence propagation in social networks via word-of-mouth processes has been given considerable attention in recent years. Arguably, the most fundamental problem in this domain is influence maximization, where the goal is…
Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…
In a social network, even about the same information the excitements between different pairs of users are different. If you want to spread a piece of new information and maximize the expected total amount of excitements, which seed users…
Given a directed graph (representing a social network), the influence maximization problem is to find k nodes which, when influenced (or activated), would maximize the number of remaining nodes that get activated. In this paper, we consider…
The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…
A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…
The problem of selecting an optimal seed set to maximise influence in networks has been a subject of intense research in recent years. However, despite numerous works addressing this area, it remains a topic that requires further…