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In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Information Retrieval · Computer Science 2018-08-06 Vaibhav Kumar , Mrinal Dhar , Dhruv Khattar , Yash Kumar Lal , Abhimanshu Mishra , Manish Shrivastava , Vasudeva Varma

To increase revenue, news websites often resort to using deceptive news titles, luring users into clicking on the title and reading the full news. Clickbait detection is the task that aims to automatically detect this form of false…

Computation and Language · Computer Science 2023-10-11 Daria-Mihaela Broscoteanu , Radu Tudor Ionescu

This study introduces 'clickbait spoiling', a novel technique designed to detect, categorize, and generate spoilers as succinct text responses, countering the curiosity induced by clickbait content. By leveraging a multi-task learning…

Computation and Language · Computer Science 2024-05-08 Sayantan Pal , Souvik Das , Rohini K. Srihari

This paper focuses on detecting clickbait posts on the Web. These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit. That affects the user experience and thus would be blocked by content…

Machine Learning · Computer Science 2024-10-11 Jianxing Yu , Shiqi Wang , Han Yin , Zhenlong Sun , Ruobing Xie , Bo Zhang , Yanghui Rao

The emergence of social media as news sources has led to the rise of clickbait posts attempting to attract users to click on article links without informing them on the actual article content. This paper presents our efforts to create a…

Social and Information Networks · Computer Science 2017-10-25 Olga Papadopoulou , Markos Zampoglou , Symeon Papadopoulos , Ioannis Kompatsiaris

The widespread use of clickbait headlines, crafted to mislead and maximize engagement, poses a significant challenge to online credibility. These headlines employ sensationalism, misleading claims, and vague language, underscoring the need…

Computation and Language · Computer Science 2026-04-09 Chhavi Dhiman , Naman Chawla , Riya Dhami , Gaurav Kumar , Ganesh Naik

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

The purpose of a clickbait is to make a link so appealing that people click on it. However, the content of such articles is often not related to the title, shows poor quality, and at the end leaves the reader unsatisfied. To help the…

Information Retrieval · Computer Science 2017-10-03 Alexey Grigorev

Clickbait has grown to become a nuisance to social media users and social media operators alike. Malicious content publishers misuse social media to manipulate as many users as possible to visit their websites using clickbait messages.…

Computation and Language · Computer Science 2018-12-31 Martin Potthast , Tim Gollub , Matthias Hagen , Benno Stein

Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla…

Computation and Language · Computer Science 2023-11-13 Md. Motahar Mahtab , Monirul Haque , Mehedi Hasan , Farig Sadeque

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

Social and Information Networks · Computer Science 2025-11-21 Austin McCutcheon , Chris Brogly

The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…

Social and Information Networks · Computer Science 2017-03-29 Md Main Uddin Rony , Naeemul Hassan , Mohammad Yousuf

In this era of digitisation, news reader tend to read news online. This is because, online media instantly provides access to a wide variety of content. Thus, people don't have to wait for tomorrow's newspaper to know what's happening…

Computation and Language · Computer Science 2021-06-15 Sohom Ghosh

This paper presents the results of our participation in the Clickbait Detection Challenge 2017. The system relies on a fusion of neural networks, incorporating different types of available informations. It does not require any linguistic…

Computation and Language · Computer Science 2017-10-25 Philippe Thomas

The topic of clickbait has garnered lot of attention since the advent of social media. Meriam-Webster defines Clickbait as something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious…

Computers and Society · Computer Science 2019-04-17 Adil Rajput

We revise the definition of clickbait, which lacks current consensus, and argue that the creation of a curiosity gap is the key concept that distinguishes clickbait from other related phenomena such as sensationalism and headlines that do…

Computation and Language · Computer Science 2025-07-15 Gabriel Mordecki , Guillermo Moncecchi , Javier Couto

Following the rising popularity of YouTube, there is an emerging problem on this platform called clickbait, which provokes users to click on videos using attractive titles and thumbnails. As a result, users ended up watching a video that…

Machine Learning · Computer Science 2025-05-26 Bhanuka Gamage , Adnan Labib , Aisha Joomun , Chern Hong Lim , KokSheik Wong

Today, most newsreaders read the online version of news articles rather than traditional paper-based newspapers. Also, news media publishers rely heavily on the income generated from subscriptions and website visits made by newsreaders.…

Information Retrieval · Computer Science 2020-04-21 Amin Omidvar , Hossein Poormodheji , Aijun An , Gordon Edall

We study feature selection as a means to optimize the baseline clickbait detector employed at the Clickbait Challenge 2017. The challenge's task is to score the "clickbaitiness" of a given Twitter tweet on a scale from 0 (no clickbait) to 1…

Computation and Language · Computer Science 2018-02-06 Matti Wiegmann , Michael Völske , Benno Stein , Matthias Hagen , Martin Potthast

Over the past decade, the media landscape has seen a radical shift. As more of the public stay informed of current events via online sources, competition has grown as outlets vie for attention. This competition has prompted some online…

Human-Computer Interaction · Computer Science 2023-01-10 Marc Kydd , Lynsay A. Shepherd