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Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction. Most existing deep CTR models suffer from the following three problems. First, feature…

Information Retrieval · Computer Science 2021-12-14 Chenxu Zhu , Bo Chen , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity,…

Machine Learning · Computer Science 2021-11-25 Fuyuan Lyu , Xing Tang , Huifeng Guo , Ruiming Tang , Xiuqiang He , Rui Zhang , Xue Liu

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods have a strong bias towards low- or high-order interactions, or rely on…

Information Retrieval · Computer Science 2018-05-17 Huifeng Guo , Ruiming Tang , Yunming Ye , Zhenguo Li , Xiuqiang He , Zhenhua Dong

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require…

Information Retrieval · Computer Science 2017-03-14 Huifeng Guo , Ruiming Tang , Yunming Ye , Zhenguo Li , Xiuqiang He

Factorization Machine (FM) is a widely used supervised learning approach by effectively modeling of feature interactions. Despite the successful application of FM and its many deep learning variants, treating every feature interaction…

Machine Learning · Computer Science 2019-02-28 Fuxing Hong , Dongbo Huang , Ge Chen

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction…

Machine Learning · Computer Science 2019-02-26 Li Zhang , Weichen Shen , Shijian Li , Gang Pan

Automated feature engineering (AutoFE) is the process of automatically building and selecting new features that help improve downstream predictive performance. While traditional feature engineering requires significant domain expertise and…

Machine Learning · Computer Science 2025-02-28 Tom Overman , Diego Klabjan , Jean Utke

Feature selection (FS) is a fundamental challenge in machine learning, particularly for high-dimensional tabular data, where interpretability and computational efficiency are critical. Existing FS methods often cannot automatically detect…

Machine Learning · Computer Science 2026-04-22 Witold Wydmański , Marek Śmieja

Modeling powerful interactions is a critical challenge in Click-through rate (CTR) prediction, which is one of the most typical machine learning tasks in personalized advertising and recommender systems. Although developing hand-crafted…

Information Retrieval · Computer Science 2021-05-24 Ze Meng , Jinnian Zhang , Yumeng Li , Jiancheng Li , Tanchao Zhu , Lifeng Sun

Multi-scenario multi-task recommendation (MSMTR) systems must address recommendation demands across diverse scenarios while simultaneously optimizing multiple objectives, such as click-through rate and conversion rate. Existing MSMTR models…

Information Retrieval · Computer Science 2025-12-16 Chaohua Yang , Dugang Liu , Shiwei Li , Yuwen Fu , Xing Tang , Weihong Luo , Xiangyu Zhao , Xiuqiang He , Zhong Ming

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

Information Retrieval · Computer Science 2022-01-31 Wei Guo , Can Zhang , Zhicheng He , Jiarui Qin , Huifeng Guo , Bo Chen , Ruiming Tang , Xiuqiang He , Rui Zhang

Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…

Machine Learning · Computer Science 2020-06-11 Dafang Zou , Leiming Zhang , Jiafa Mao , Weiguo Sheng

Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important…

Information Retrieval · Computer Science 2021-07-27 Qingyun She , Zhiqiang Wang , Junlin Zhang

Industrial search and recommendation systems mostly follow the classic multi-stage information retrieval paradigm: matching, pre-ranking, ranking, and re-ranking stages. To account for system efficiency, simple vector-product based models…

Information Retrieval · Computer Science 2022-05-20 Xiang Li , Xiaojiang Zhou , Yao Xiao , Peihao Huang , Dayao Chen , Sheng Chen , Yunsen Xian

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu
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