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Online reviews play an integral part for success or failure of businesses. Prior to purchasing services or goods, customers first review the online comments submitted by previous customers. However, it is possible to superficially boost or…
Online reviews significantly impact consumers' decision-making process and firms' economic outcomes and are widely seen as crucial to the success of online markets. Firms, therefore, have a strong incentive to manipulate ratings using fake…
Online reviews have a significant influence on customers' purchasing decisions for any products or services. However, fake reviews can mislead both consumers and companies. Several models have been developed to detect fake reviews using…
Social reviews have dominated the web and become a plausible source of product information. People and businesses use such information for decision-making. Businesses also make use of social information to spread fake information using a…
Nowadays, a big part of people rely on available content in social media in their decisions (e.g. reviews and feedback on a topic or product). The possibility that anybody can leave a review provide a golden opportunity for spammers to…
Online commerce relies heavily on user generated reviews to provide unbiased information about products that they have not physically seen. The importance of reviews has attracted multiple exploitative online behaviours and requires methods…
With the development of the E-commerce and reviews website, the comment information is influencing people's life. More and more users share their consumption experience and evaluate the quality of commodity by comment. When people make a…
Online review systems are important components in influencing customers' purchase decisions. To manipulate a product's reputation, many stores hire large numbers of people to produce fake reviews to mislead customers. Previous methods…
Customers' reviews and feedback play crucial role on electronic commerce~(E-commerce) platforms like Amazon, Zalando, and eBay in influencing other customers' purchasing decisions. However, there is a prevailing concern that sellers often…
Fake review identification is an important topic and has gained the interest of experts all around the world. Identifying fake reviews is challenging for researchers, and there are several primary challenges to fake review detection. We…
We introduce the novel approach towards fake text reviews detection in collaborative filtering recommender systems. The existing algorithms concentrate on detecting the fake reviews, generated by language models and ignore the texts,…
The publication of fake reviews by parties with vested interests has become a severe problem for consumers who use online product reviews in their decision making. To counter this problem a number of methods for detecting these fake…
Reading and evaluating product reviews is central to how most people decide what to buy and consume online. However, the recent emergence of Large Language Models and Generative Artificial Intelligence now means writing fraudulent or fake…
In this paper we perform an analytic comparison of a number of techniques used to detect fake and deceptive online reviews. We apply a number machine learning approaches found to be effective, and introduce our own approach by fine-tuning…
The impact of online reviews on businesses has grown significantly during last years, being crucial to determine business success in a wide array of sectors, ranging from restaurants, hotels to e-commerce. Unfortunately, some users use…
E-commerce is the fastest-growing segment of the economy. Online reviews play a crucial role in helping consumers evaluate and compare products and services. As a result, fake reviews (opinion spam) are becoming more prevalent and…
Online reviews have increasingly become a very important resource for consumers when making purchases. Though it is becoming more and more difficult for people to make well-informed buying decisions without being deceived by fake reviews.…
A robust and reliable system of detecting spam reviews is a crying need in todays world in order to purchase products without being cheated from online sites. In many online sites, there are options for posting reviews, and thus creating…
In the current digital commerce landscape, user-generated reviews play a critical role in shaping consumer behavior, product reputation, and platform credibility. However, the proliferation of fake or misleading reviews often generated by…
The popularity of online shopping is steadily increasing. At the same time, fake product reviewsare published widely and have the potential to affect consumer purchasing behavior. In response,previous work has developed automated methods…