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This paper studies inference in first-price and second-price sealed-bid auctions with many bidders, using an asymptotic framework where the number of bidders increases while the number of auctions remains fixed. Our approach enables…

Econometrics · Economics 2026-04-28 Federico A. Bugni , Yulong Wang

Bidding strategies that help advertisers determine bidding prices are receiving increasing attention as more and more ad impressions are sold through real-time bidding systems. This paper first describes the problem and challenges of…

Computer Science and Game Theory · Computer Science 2022-12-06 Mengjuan Liu , Zhengning Hu , Zhi Lai , Daiwei Zheng , Xuyun Nie

We study the problem of auction design for advertising platforms that face strategic advertisers who are bidding across platforms. Each advertiser's goal is to maximize their total value or conversions while satisfying some constraint(s)…

Computer Science and Game Theory · Computer Science 2024-05-07 Gagan Aggarwal , Andres Perlroth , Ariel Schvartzman , Mingfei Zhao

Floors (also known as reserve prices) help publishers to increase the expected revenue of their ad space, which is usually sold via auctions. Floors are defined as the minimum bid that a seller (it can be a publisher or an ad exchange) is…

When launching new products, firms face uncertainty about market reception. Online reviews provide valuable information not only to consumers but also to firms, allowing firms to adjust the product characteristics, including its selling…

Machine Learning · Computer Science 2024-04-24 José Correa , Mathieu Mari , Andrew Xia

We study actual bidding behavior when a new auction format gets introduced into the marketplace. More specifically, we investigate this question using a novel dataset on internet display advertising auctions that exploits a staggered…

General Economics · Economics 2026-05-11 Shumpei Goke , Gabriel Y. Weintraub , Ralph Mastromonaco , Sam Seljan

We study a repeated trading problem in which a mechanism designer facilitates trade between a single seller and multiple buyers. Our model generalizes the classic bilateral trade setting to a multi-buyer environment. Specifically, the…

Computer Science and Game Theory · Computer Science 2025-03-04 Anna Lunghi , Matteo Castiglioni , Alberto Marchesi

We study the aggregate welfare and individual regret guarantees of dynamic \emph{pacing algorithms} in the context of repeated auctions with budgets. Such algorithms are commonly used as bidding agents in Internet advertising platforms,…

Computer Science and Game Theory · Computer Science 2026-01-06 Jason Gaitonde , Yingkai Li , Bar Light , Brendan Lucier , Aleksandrs Slivkins

We study reserve price optimization in multi-phase second price auctions, where the seller's prior actions affect the bidders' later valuations through a Markov Decision Process (MDP). Compared to the bandit setting in existing works, the…

Machine Learning · Computer Science 2026-03-04 Rui Ai , Boxiang Lyu , Zhaoran Wang , Zhuoran Yang , Michael I. Jordan

We study the design of prior-independent auctions in a setting with heterogeneous bidders. In particular, we consider the setting of selling to $n$ bidders whose values are drawn from $n$ independent but not necessarily identical…

Computer Science and Game Theory · Computer Science 2023-11-08 Guru Guruganesh , Aranyak Mehta , Di Wang , Kangning Wang

Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impressions via an auction in real-time and facilitates the…

Computer Science and Game Theory · Computer Science 2018-03-13 Kan Ren , Weinan Zhang , Ke Chang , Yifei Rong , Yong Yu , Jun Wang

We study a general class of repeated auctions, such as the ones found in electricity markets, as multi-agent games between the bidders. In such a repeated setting, bidders can adapt their strategies online based on the data observed in the…

Computer Science and Game Theory · Computer Science 2021-07-14 Orcun Karaca , Pier Giuseppe Sessa , Anna Leidi , Maryam Kamgarpour

Motivated by online advertising auctions, we consider repeated Vickrey auctions where goods of unknown value are sold sequentially and bidders only learn (potentially noisy) information about a good's value once it is purchased. We adopt an…

Computer Science and Game Theory · Computer Science 2015-11-19 Jonathan Weed , Vianney Perchet , Philippe Rigollet

We consider online procurement auctions, where the agents arrive sequentially, in random order, and have private costs for their services. The buyer aims to maximize a monotone submodular value function for the subset of agents whose…

Computer Science and Game Theory · Computer Science 2025-04-15 Andreas Charalampopoulos , Dimitris Fotakis , Panagiotis Patsilinakos , Thanos Tolias

Display advertising has traditionally been sold via guaranteed contracts -- a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of impressions over a certain period, for a pre-specified price…

Multiagent Systems · Computer Science 2009-10-07 Arpita Ghosh , Preston McAfee , Kishore Papineni , Sergei Vassilvitskii

First-price auctions have largely replaced traditional bidding approaches based on Vickrey auctions in programmatic advertising. As far as learning is concerned, first-price auctions are more challenging because the optimal bidding strategy…

Machine Learning · Computer Science 2021-11-23 Juliette Achddou , Olivier Cappé , Aurélien Garivier

We establish nonparametric identification of auction models with continuous and nonseparable unobserved heterogeneity using three consecutive order statistics of bids. We then propose sieve maximum likelihood estimators for the joint…

Econometrics · Economics 2022-10-10 Yao Luo , Peijun Sang , Ruli Xiao

Real-time bidding has emerged as an effective online advertising technique. With real-time bidding, advertisers can position ads per impression, enabling them to optimise ad campaigns by targeting specific audiences in real-time. This paper…

Information Retrieval · Computer Science 2023-05-09 Parikshit Sharma

We present a model of digital advertising with three key features: (i) advertisers can reach consumers on and off a platform, (ii) additional data enhances the value of advertiser-consumer matches, and (iii) bidding follows auction-like…

Theoretical Economics · Economics 2024-04-25 Dirk Bergemann , Alessandro Bonatti , Nicholas Wu

Budget-management systems are one of the key components of modern auction markets. Internet advertising platforms typically offer advertisers the possibility to pace the rate at which their budget is depleted, through budget-pacing…

Computer Science and Game Theory · Computer Science 2021-06-18 Andrea Celli , Riccardo Colini-Baldeschi , Christian Kroer , Eric Sodomka