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User historical behaviors are proved useful for Click Through Rate (CTR) prediction in online advertising system. In Meituan, one of the largest e-commerce platform in China, an item is typically displayed with its image and whether a user…

Computer Vision and Pattern Recognition · Computer Science 2022-05-06 Xin Chen , Qingtao Tang , Ke Hu , Yue Xu , Shihang Qiu , Jia Cheng , Jun Lei

The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the recent rise of deep neural networks, these predictions are…

Information Retrieval · Computer Science 2024-01-31 Alex Shtoff , Yohay Kaplan , Ariel Raviv

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…

Information Retrieval · Computer Science 2023-09-06 Jingtong Gao , Bo Chen , Menghui Zhu , Xiangyu Zhao , Xiaopeng Li , Yuhao Wang , Yichao Wang , Huifeng Guo , Ruiming Tang

Feature selection has been an essential step in developing industry-scale deep Click-Through Rate (CTR) prediction systems. The goal of neural feature selection (NFS) is to choose a relatively small subset of features with the best…

Machine Learning · Computer Science 2021-12-08 Lin Guan , Xia Xiao , Ming Chen , Youlong Cheng

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Following the rapidly growing digital image usage, automatic image categorization has become preeminent research area. It has broaden and adopted many algorithms from time to time, whereby multi-feature (generally, hand-engineered features)…

Computer Vision and Pattern Recognition · Computer Science 2017-05-12 Thangarajah Akilan , Q. M. Jonathan Wu , Wei Jiang

Click-through rate (CTR) prediction is one of the most central tasks in online advertising systems. Recent deep learning-based models that exploit feature embedding and high-order data nonlinearity have shown dramatic successes in CTR…

Information Retrieval · Computer Science 2021-05-20 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Kun Zhang , Jinmei Luo , Zhaojie Liu , Yanlong Du

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

Information Retrieval · Computer Science 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

Deep neural networks (DNNs) have proven successful in a wide variety of applications such as speech recognition and synthesis, computer vision, machine translation, and game playing, to name but a few. However, existing deep neural network…

Machine Learning · Computer Science 2022-08-08 Ramit Pahwa

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods have a strong bias towards low- or high-order interactions, or rely on…

Information Retrieval · Computer Science 2018-05-17 Huifeng Guo , Ruiming Tang , Yunming Ye , Zhenguo Li , Xiuqiang He , Zhenhua Dong

Machine learning inference is becoming a core building block for interactive web applications. As a result, the underlying model serving systems on which these applications depend must consistently meet low latency targets. Existing model…

Distributed, Parallel, and Cluster Computing · Computer Science 2020-10-27 Arpan Gujarati , Reza Karimi , Safya Alzayat , Wei Hao , Antoine Kaufmann , Ymir Vigfusson , Jonathan Mace

Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-supervised learning can better comprehend user dynamic…

Information Retrieval · Computer Science 2024-07-30 Ruidong Han , Qianzhong Li , He Jiang , Rui Li , Yurou Zhao , Xiang Li , Wei Lin

Deep-predictive-coding networks (DPCNs) are hierarchical, generative models. They rely on feed-forward and feed-back connections to modulate latent feature representations of stimuli in a dynamic and context-sensitive manner. A crucial…

Artificial Intelligence · Computer Science 2021-09-27 Isaac J. Sledge , Jose C. Principe

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development…

Information Retrieval · Computer Science 2023-02-07 Fuyuan Lyu , Xing Tang , Dugang Liu , Haolun Wu , Chen Ma , Xiuqiang He , Xue Liu

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf visual encoders to facilitate fast online service. However,…

Information Retrieval · Computer Science 2022-05-10 Si Chen , Chen Lin , Wanxian Guan , Jiayi Wei , Xingyuan Bu , He Guo , Hui Li , Xubin Li , Jian Xu , Bo Zheng

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

Artificial Intelligence · Computer Science 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

Automotive Cyber-Physical Systems (ACPS) have attracted a significant amount of interest in the past few decades, while one of the most critical operations in these systems is the perception of the environment. Deep learning and,…

Computer Vision and Pattern Recognition · Computer Science 2021-07-21 Stavros Nousias , Erion-Vasilis Pikoulis , Christos Mavrokefalidis , Aris S. Lalos

Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the…

Information Retrieval · Computer Science 2014-07-29 Yuyu Zhang , Hanjun Dai , Chang Xu , Jun Feng , Taifeng Wang , Jiang Bian , Bin Wang , Tie-Yan Liu

This paper presents the custom implementation, optimization, and performance evaluation of convolutional neural networks on field programmable gate arrays, for the purposes of accelerating deep neural network inference on large,…

Instrumentation and Detectors · Physics 2022-01-14 Yeon-Jae Jwa , Giuseppe Di Guglielmo , Luca P. Carloni , Georgia Karagiorgi