Related papers: Measuring Abuse in Web Push Advertising
For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a high-performance mode, but also produces actionable insights to…
Wireless communication provides great advantages that are not available through their wired counterparts such as flexibility, ease of deployment and use, cost reductions, and convenience. Wireless multi-hop networks (WMN) do not have any…
To partly address people's concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores…
With the increasing concern for security in the network, many approaches are laid out that try to protect the network from unauthorised access. New methods have been adopted in order to find the potential discrepancies that may damage the…
Internet worms, which spread in computer networks without human mediation, pose a severe threat to computer systems today. The rate of propagation of worms has been measured to be extremely high and they can infect a large fraction of their…
Web applications in widespread use have always been the target of large-scale attacks, leading to massive disruption of services and financial loss, as in the Equifax data breach. It has become common practice to deploy web application in…
Anti-phishing tools typically display generic warnings that offer users limited explanation on why a website is considered malicious, which can prevent end-users from developing the mental models needed to recognize phishing cues on their…
The increasing consumption of news online in the 21st century coincided with increased publication of disinformation, biased reporting, hate speech and other unwanted Web content. We describe BiasScanner, an application that aims to…
There is an increase in global malware threats. To address this, an encryption-type ransomware has been introduced on the Android operating system. The challenges associated with malicious threats in phone use have become a pressing issue…
Mobile advertisements (ads) are essential to the app economy, yet detecting them is challenging because ad content is dynamically fetched from remote servers and rendered through diverse user interfaces (UIs), making ads difficult to locate…
A recent report indicates that there is a new malicious app introduced every 4 seconds. This rapid malware distribution rate causes existing malware detection systems to fall far behind, allowing malicious apps to escape vetting efforts and…
Under increasing scrutiny, many web companies now offer bespoke mechanisms allowing any third party to file complaints (e.g., requesting the de-listing of a URL from a search engine). While this self-regulation might be a valuable web…
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…
With the number of new mobile malware instances increasing by over 50\% annually since 2012 [24], malware embedding in mobile apps is arguably one of the most serious security issues mobile platforms are exposed to. While obfuscation…
Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user…
Phishing is considered to be one of the most prevalent cyber-attacks because of its immense flexibility and alarmingly high success rate. Even with adequate training and high situational awareness, it can still be hard for users to…
With the shift to working remotely after the COVID-19 pandemic, the use of Virtual Private Networks (VPNs) around the world has nearly doubled. Therefore, measuring the traffic and security aspects of the VPN ecosystem is more important now…
With the evolution of the online advertisement and tracking ecosystem, content-filtering has become the reference tool for improving the security, privacy and browsing experience when surfing the Internet. It is also commonly believed that…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
Recent researches have shown that machine learning based malware detection algorithms are very vulnerable under the attacks of adversarial examples. These works mainly focused on the detection algorithms which use features with fixed…