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It has recently become possible to study the dynamics of information diffusion in techno-social systems at scale, due to the emergence of online platforms, such as Twitter, with millions of users. One question that systematically recurs is…

Physics and Society · Physics 2017-11-01 Bjarke Mønsted , Piotr Sapieżyński , Emilio Ferrara , Sune Lehmann

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of…

Social and Information Networks · Computer Science 2024-05-01 Rachith Aiyappa , Alessandro Flammini , Yong-Yeol Ahn

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

The question that how cultural variation emerges has drawn lots of interest in sociological inquiry. Sociologists predominantly study such variation through the lens of social contagion, which mostly attributes cultural variation to the…

Social and Information Networks · Computer Science 2020-11-17 Heng-Chien Liou , Hsuan-Wei Lee

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

Physics and Society · Physics 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

Contagion processes on networks, including disease spreading, information diffusion, or social behaviors propagation, can be modeled as simple contagion, i.e. involving one connection at a time, or as complex contagion, in which multiple…

Physics and Society · Physics 2023-06-19 Giulia Cencetti , Diego Andrés Contreras , Marco Mancastroppa , Alain Barrat

Contagion, a concept from epidemiology, has long been used to characterize social influence on people's behavior and affective (emotional) states. While it has revealed many useful insights, it is not clear whether the contagion metaphor is…

Social and Information Networks · Computer Science 2016-02-17 Aamena Alshamsi , Fabio Pianesi , Bruno Lepri , Alex Pentland , Iyad Rahwan

Many network contagion processes are inherently multiplex in nature, yet are often reduced to processes on uniplex networks in analytic practice. We therefore examine how data modeling choices can affect the predictions of contagion…

Physics and Society · Physics 2023-01-24 Nicholas W. Landry , jimi adams

It is commonly believed that information spreads between individuals like a pathogen, with each exposure by an informed friend potentially resulting in a naive individual becoming infected. However, empirical studies of social media suggest…

Social and Information Networks · Computer Science 2014-03-24 Nathan O. Hodas , Kristina Lerman

Current epidemics in the biological and social domains are challenging the standard assumptions of mathematical contagion models. Chief among them are the complex patterns of transmission caused by heterogeneous group sizes and infection…

Physics and Society · Physics 2024-01-03 Guillaume St-Onge , Laurent Hébert-Dufresne , Antoine Allard

Recent empirical studies have confirmed the key roles of complex contagion mechanisms such as memory, social reinforcement, and decay effects in information diffusion and behaviour spreading. Inspired by this fact, we here propose a new…

Physics and Society · Physics 2014-08-20 Pengbi Cui , Ming Tang , Zhi-Xi Wu

Social reinforcement mechanism, which characterizes the promoting effects when exposing to multiple sources in social contagion process, is ubiquitous in information-technology ecosystem and has aroused great attention in recent years.…

Physics and Society · Physics 2021-07-07 Longzhao Liu , Xin Wang , Shaoting Tang , Hongwei Zheng , Zhiming Zheng

Diffusion processes in networks are increasingly used to model the spread of information and social influence. In several applications in computational sustainability such as the spread of wildlife, infectious diseases and traffic mobility…

Social and Information Networks · Computer Science 2013-09-27 Akshat Kumar , Daniel Sheldon , Biplav Srivastava

There is a rich history of models for the interaction of a biological contagion like influenza with the spread of related information such as an influenza vaccination campaign. Recent work on the spread of interacting contagions on networks…

Physics and Society · Physics 2020-09-02 Laurent Hébert-Dufresne , Dina Mistry , Benjamin M. Althouse

Behavioral adoptions are influenced by peers in different ways. While some individuals may change after a single incoming influence, others need multiple cumulated attempts. These two mechanism, known as the simple and the complex…

Physics and Society · Physics 2024-12-02 Elsa Andres , Romualdo Pastor-Satorras , Michele Starnini , Márton Karsai

Contagion processes, representing the spread of infectious diseases, information, or social behaviors, are often schematized as taking place on networks, which encode for instance the interactions between individuals. The impact of the…

Physics and Society · Physics 2024-07-09 Diego Andrés Contreras , Giulia Cencetti , Alain Barrat

The rate of adoption of new information depends on reinforcement from multiple sources in a way that often cannot be described by simple contagion processes. In such cases, contagion is said to be complex. Complex contagion happens in the…

Physics and Society · Physics 2019-06-21 Vítor V. Vasconcelos , Simon A. Levin , Flávio L. Pinheiro

Complex networks have been successfully used to describe the spread of diseases in populations of interacting individuals. Conversely, pairwise interactions are often not enough to characterize social contagion processes such as opinion…

Physics and Society · Physics 2021-03-15 Iacopo Iacopini , Giovanni Petri , Alain Barrat , Vito Latora

Social systems are characterized by the presence of group interactions and by the existence of both trust and distrust relations. Although there is a wide literature on signed social networks, where positive signs associated to the links…

Physics and Society · Physics 2023-05-09 Jean-François de Kemmeter , Luca Gallo , Fabrizio Boncoraglio , Vito Latora , Timoteo Carletti
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