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Trade and investment between developing regions such as China and Latin America (LATAM) are growing prominently. However, insights on crucial factors such as innovation in business and management (iBM) about both regions have not been…
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sided platform firms to target their marketing policies given…
In the face of the growing global influence and prevalence of Chinese technology companies, governments worldwide have expressed concern and mistrust toward these companies. There is a scarcity of research that specifically examines the…
In the modern, fast-moving world of e-commerce, many Android apps face challenges in providing a simple and secure shopping experience. Many of these apps, often enough, have complicated designs that prevent users from finding what they…
With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…
This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…
Despite global efforts to harmonize international trade statistics, our understanding of digital trade and its implications remains limited. Here, we introduce a method to estimate bilateral exports and imports for dozens of sectors…
The article looks at mass market artificial intelligence tools in the context of their ever-growing sophistication, availability and market penetration. The subject is especially relevant today for these exact reasons - if a few years ago…
The fast-growing cryptocurrency sector presents both challenges and opportunities for businesses and consumers alike. This study investigates the knowledge, expertise, and buying habits of people who shop using cryptocurrencies. Our survey…
The growth of new technology, motivates some product marketing to be done online. One of the factors that support online development is online buying and selling sites or Electronic Commerce. One of the supporting factors for Electronic…
In this paper, the annual growth rate of electricity consumption in China in the first 15 years of the 21st century is modeled using multiple linear regression. Historical data and trends of gross domestic product, fixed assets investment…
Managing finances is crucial for older adults who are retired and may rely on savings to ensure their life quality. As digital banking platforms (e.g., mobile apps, electronic payment) gradually replace physical ones, it is critical to…
The explosion in the e-commerce industry which has been necessitated by the growth and advance expansion of Information technology and its related facilities in recent years have been met with adverse security issues consequently affecting…
WeChat is the largest social instant messaging platform in China, with 1.1 billion monthly active users. "Top Stories" is a novel friend-enhanced recommendation engine in WeChat, in which users can read articles based on preferences of both…
The digital economy is a highly relevant item on the European Union's policy agenda. Cross-border internet purchases are part of the digital economy, but their total value can currently not be accurately measured or estimated. Traditional…
As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business…
Market impact has become a subject of increasing concern among academics and industry experts. We put forward a price impact model which considers the heteroscedasticity of price in the time dimension and dependency between permanent impact…
Customer-centric marketing campaigns generate a large portion of e-commerce website traffic for Walmart. As the scale of customer data grows larger, expanding the marketing audience to reach more customers is becoming more critical for…
We present Coronavirus disease 2019 (COVID-19) statistics in China dataset: daily statistics of the COVID-19 outbreak in China at the city/county level. For each city/country, we include the six most important numbers for epidemic research:…
Cyberattacks on e-commerce platforms have grown in sophistication, threatening consumer trust and operational continuity. This research presents a hybrid analytical framework that integrates statistical modelling and machine learning for…