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The social media revolution has changed the way that brands interact with consumers. Instead of spending their advertising budget on interstate billboards, more and more companies are choosing to partner with so-called Internet…

Analyzing following behavior is important in many applications. Following behavior may depend on the main intention of the follower. Users may either follow their friends or they may follow celebrities to know more about them. It is…

This article reviews the problem of degree of closeness and interaction level in a social network by ranking users based on similarity score. This similarity is measured on the basis of social, geographic, educational, professional, shared…

The conventional way of summarizing ratings or sentiment of reviews of customers on products of an online shopping brand are not sufficient to evaluate the financial health of that brand. It overlooks the social standing and influence of…

The identification of strategic business partnerships can potentially provide competitive advantages for businesses; however, due to the dynamics and uncertainty present in business environments, this task could be challenging. To help…

We propose a novel approach for the recommendation of possible customers (users) to advertisers (e.g., brands) based on two main aspects: (i) the comparison between On-line Social Network profiles, and (ii) neighborhood analysis on the…

Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…

Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…

The role of social media in fashion industry has been blooming as the years have continued on. In this work, we investigate sentiment analysis for fashion related posts in social media platforms. There are two main challenges of this task.…

With the proliferation of social activism online, brands face heightened pressure from consumers to publicly address these issues. Yet, the optimal brand response strategy (i.e., whether and how to respond) in these contexts remains…

We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. In particular, we represent both user and brand profiles as…

In this paper, we propose a method for ranking fashion images to find the ones which might be liked by more people. We collect two new datasets from image sharing websites (Pinterest and Polyvore). We represent fashion images based on…

Social bookmarking and tagging has emerged a new era in user collaboration. Collaborative Tagging allows users to annotate content of their liking, which via the appropriate algorithms can render useful for the provision of product…

In this age of social media, people often look at what others are wearing. In particular, Instagram and Twitter influencers often provide images of themselves wearing different outfits and their followers are often inspired to buy similar…

The volume of discussions concerning brands within social media provides digital marketers with great opportunities for tracking and analyzing the feelings and views of consumers toward brands, products, influencers, services, and ad…

Predicting the future popularity of online content is highly important in many applications. Preferential attachment phenomena is encountered in scale free networks.Under it's influece popular items get more popular thereby resulting in…

The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising…

In fashion e-commerce platforms, product discovery is one of the key components of a good user experience. There are numerous ways using which people find the products they desire. Similar product recommendations is one of the popular modes…

While existing social networking services tend to connect people who know each other, people show a desire to also connect to yet unknown people in physical proximity. Existing research shows that people tend to connect to similar people.…

The pervasive use of social media provides massive data about individuals' online social activities and their social relations. The building block of most existing recommendation systems is the similarity between users with social…