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Recently online advertisers utilize Recommender systems (RSs) for display advertising to improve users' engagement. The contextual bandit model is a widely used RS to exploit and explore users' engagement and maximize the long-term rewards…

Information Retrieval · Computer Science 2022-10-27 Shion Ishikawa , Young-joo Chung , Yu Hirate

Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…

Information Retrieval · Computer Science 2024-05-22 Serdarcan Dilbaz , Hasan Saribas

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…

Machine Learning · Statistics 2018-09-14 Guorui Zhou , Chengru Song , Xiaoqiang Zhu , Ying Fan , Han Zhu , Xiao Ma , Yanghui Yan , Junqi Jin , Han Li , Kun Gai

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

As one of the largest e-commerce platforms in the world, Taobao's recommendation systems (RSs) serve the demands of shopping for hundreds of millions of customers. Click-Through Rate (CTR) prediction is a core component of the RS. One of…

Information Retrieval · Computer Science 2023-02-21 Lixin Liu , Yanling Wang , Tianming Wang , Dong Guan , Jiawei Wu , Jingxu Chen , Rong Xiao , Wenxiang Zhu , Fei Fang

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

In many classical e-commerce platforms, personalized recommendation has been proven to be of great business value, which can improve user satisfaction and increase the revenue of platforms. In this paper, we present a new recommendation…

Information Retrieval · Computer Science 2022-02-22 Qijie Shen , Hong Wen , Wanjie Tao , Jing Zhang , Fuyu Lv , Zulong Chen , Zhao Li

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Rich user behavior information is of great importance for capturing and understanding user interest in click-through rate (CTR) prediction. To improve the richness, collecting long-term behaviors becomes a typical approach in academy and…

Information Retrieval · Computer Science 2022-04-27 Xiaochen Li , Rui Zhong , Jian Liang , Xialong Liu , Yu Zhang

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

The study of user interest models has received a great deal of attention in click through rate (CTR) prediction recently. These models aim at capturing user interest from different perspectives, including user interest evolution, session…

Information Retrieval · Computer Science 2022-06-07 Xiaochen Li , Xin Song , Pengjia Yuan , Xialong Liu , Yu Zhang

Click-Through Rate (CTR) prediction, which aims to estimate the probability that a user will click an item, is an essential component of online advertising. Existing methods mainly attempt to mine user interests from users' historical…

Information Retrieval · Computer Science 2022-07-25 Erxue Min , Yu Rong , Tingyang Xu , Yatao Bian , Peilin Zhao , Junzhou Huang , Da Luo , Kangyi Lin , Sophia Ananiadou

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to…

Information Retrieval · Computer Science 2022-08-09 Yue Cao , XiaoJiang Zhou , Jiaqi Feng , Peihao Huang , Yao Xiao , Dayao Chen , Sheng Chen

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher…

Information Retrieval · Computer Science 2021-06-18 Jianqiang Huang , Ke Hu , Qingtao Tang , Mingjian Chen , Yi Qi , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du