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Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

Information Retrieval · Computer Science 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

Information Retrieval · Computer Science 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

Machine Learning · Statistics 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

Information Retrieval · Computer Science 2021-05-13 Yuan Cheng , Yanbo Xue

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the…

Information Retrieval · Computer Science 2024-10-30 Qi Liu , Xuyang Hou , Haoran Jin , Xiaolong Chen , Jin Chen , Defu Lian , Zhe Wang , Jia Cheng , Jun Lei

The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…

Information Retrieval · Computer Science 2023-07-17 Qi-Wei Wang , Hongyu Lu , Yu Chen , Da-Wei Zhou , De-Chuan Zhan , Ming Chen , Han-Jia Ye

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Click-through rate (CTR) prediction aims to predict the probability that the user will click an item, which has been one of the key tasks in online recommender and advertising systems. In such systems, rich user behavior (viz. long- and…

Information Retrieval · Computer Science 2023-06-21 Huinan Sun , Guangliang Yu , Pengye Zhang , Bo Zhang , Xingxing Wang , Dong Wang

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…

Information Retrieval · Computer Science 2020-05-29 Jiarui Qin , Weinan Zhang , Xin Wu , Jiarui Jin , Yuchen Fang , Yong Yu

Modern technological advances have expanded the scope of applications requiring analysis of large-scale datastreams that comprise multiple indefinitely long time series. There is an acute need for statistical methodologies that perform…

Methodology · Statistics 2021-11-03 Jingshen Wang , Lilun Du , Changliang Zou , Zhenke Wu

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach
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