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The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…

Information Retrieval · Computer Science 2025-03-27 Rong Chen , Shuzhi Cao , Ailong He , Shuguang Han , Jufeng Chen

Learning embedding table plays a fundamental role in Click-through rate(CTR) prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature…

Information Retrieval · Computer Science 2022-09-07 Fuyuan Lyu , Xing Tang , Hong Zhu , Huifeng Guo , Yingxue Zhang , Ruiming Tang , Xue Liu

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

User historical behaviors are proved useful for Click Through Rate (CTR) prediction in online advertising system. In Meituan, one of the largest e-commerce platform in China, an item is typically displayed with its image and whether a user…

Computer Vision and Pattern Recognition · Computer Science 2022-05-06 Xin Chen , Qingtao Tang , Ke Hu , Yue Xu , Shihang Qiu , Jia Cheng , Jun Lei

As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost…

Information Retrieval · Computer Science 2025-12-23 Honghao Li , Yiwen Zhang , Yi Zhang , Hanwei Li , Lei Sang , Jieming Zhu

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Click-Through Rate (CTR) prediction is crucial for Recommendation System(RS), aiming to provide personalized recommendation services for users in many aspects such as food delivery, e-commerce and so on. However, traditional RS relies on…

Information Retrieval · Computer Science 2024-08-22 Zhizhong Wan , Bin Yin , Junjie Xie , Fei Jiang , Xiang Li , Wei Lin

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

Information Retrieval · Computer Science 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Learning to capture feature relations effectively and efficiently is essential in click-through rate (CTR) prediction of modern recommendation systems. Most existing CTR prediction methods model such relations either through tedious…

Information Retrieval · Computer Science 2021-11-10 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Guangpeng Chen , Junsheng Jin , Changping Peng , Zhangang Lin , Jingping Shao

Counterfactual learning to rank (CLTR) aims to learn a ranking policy from user interactions while correcting for the inherent biases in interaction data, such as position bias. Existing CLTR methods assume a single ranking policy that…

Information Retrieval · Computer Science 2026-01-08 Shashank Gupta , Yiming Liao , Maarten de Rijke

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

In sequential CTR prediction, a central design question is at what granularity the target should interact with the user behaviour sequence. Existing models mainly follow two routes. Raw-item architectures such as DIN let the target score…

Information Retrieval · Computer Science 2026-05-26 Yuan Wang , Yue Liu , Jun Zhang , Jie Jiang

Multi-task learning (MTL) has gained significant popularity in recommender systems as it enables simultaneous optimization of multiple objectives. A key challenge in MTL is negative transfer, but existing studies explored negative transfer…

Information Retrieval · Computer Science 2024-01-09 Liangcai Su , Junwei Pan , Ximei Wang , Xi Xiao , Shijie Quan , Xihua Chen , Jie Jiang

Trait measurement is critical for the plant breeding and agricultural production pipeline. Typically, a suite of plant traits is measured using laborious manual measurements and then used to train and/or validate higher throughput trait…

Computer Vision and Pattern Recognition · Computer Science 2021-12-07 Pranav Raja , Alex Olenskyj , Hamid Kamangir , Mason Earles

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

Machine Learning · Computer Science 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Pooling is an important component in convolutional neural networks (CNNs) for aggregating features and reducing computational burden. Compared with other components such as convolutional layers and fully connected layers which are…

Computer Vision and Pattern Recognition · Computer Science 2017-06-19 Shuai Li , Wanqing Li , Chris Cook , Ce Zhu , Yanbo Gao

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…

Information Retrieval · Computer Science 2025-11-19 Jieming Zhu , Jinyang Liu , Shuai Yang , Qi Zhang , Xiuqiang He