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In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from…
In many areas of data mining, data is collected from humans beings. In this contribution, we ask the question of how people actually respond to ordinal scales. The main problem observed is that users tend to be volatile in their choices,…
Social network analytics methods are being used in the telecommunication industry to predict customer churn with great success. In particular it has been shown that relational learners adapted to this specific problem enhance the…
Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the…
This paper applies a quantum machine learning technique to predict mobile users' trajectories in mobile wireless networks using an approach called quantum reservoir computing (QRC). Mobile users' trajectories prediction belongs to the task…
Repeat consumption, such as repurchasing items and relistening songs, is a common scenario in daily life. To model repeat consumption, the repeat-aware recommendation has been proposed to predict which item will be re-interacted based on…
Web crawling is the problem of keeping a cache of webpages fresh, i.e., having the most recent copy available when a page is requested. This problem is usually coupled with the natural restriction that the bandwidth available to the web…
In this paper we present an analytical study of dynamic membership (aka churn) in structured peer-to-peer networks. We use a fluid model approach to describe steady-state or transient phenomena, and apply it to the Chord system. For any…
For distributed systems to properly react to peaks of requests, their adaptation activities would benefit from the estimation of the amount of requests. This paper proposes a solution to produce a short-term forecast based on data…
Recommender Systems have become an integral part of online e-Commerce platforms, driving customer engagement and revenue. Most popular recommender systems attempt to learn from users' past engagement data to understand behavioral traits of…
Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does…
Search results personalization has become an effective way to improve the quality of search engines. Previous studies extracted information such as past clicks, user topical interests, query click entropy and so on to tailor the original…
Motivated by the prevalence and success of machine learning, a line of recent work has studied learning-augmented algorithms in the streaming model. These results have shown that for natural and practical oracles implemented with machine…
The pace and volume of code churn necessary to evolve modern software systems present challenges for analyzing the performance impact of any set of code changes. Traditional methods used in performance analysis rely on extensive data…
User connectivity patterns in network applications are known to be heterogeneous, and to follow periodic (daily and weekly) patterns. In many cases, the regularity and the correlation of those patterns is problematic: for network…
Recommender systems usually face the issue of filter bubbles: overrecommending homogeneous items based on user features and historical interactions. Filter bubbles will grow along the feedback loop and inadvertently narrow user interests.…
Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…
Real-time and open online course resources of MOOCs have attracted a large number of learners in recent years. However, many new questions were emerging about the high dropout rate of learners. For MOOCs platform, predicting the learning…
The personalized recommendation is an essential part of modern e-commerce, where user's demands are not only conditioned by their profile but also by their recent browsing behaviors as well as periodical purchases made some time ago. In…
Predicting query execution time is a fundamental issue underlying many database management tasks. Existing predictors rely on information such as cardinality estimates and system performance constants that are difficult to know exactly. As…